6 posts tagged "Britt Maren"
Alexander Wang has made it his business to launch models’ careers. Britt Maren circa Spring 2011, Aymeline Valade for Fall ’11. But this February, he turned to the pros, enlisting the likes of Frankie Rayder, Carmen Kass, Gisele Bündchen, and Shalom Harlow to walk his Fall 2012 runway at Pier 94. Harlow is the star of Wang’s latest Confessional video. “It goes without saying that Shalom is an icon,” the designer told Style.com. “Usually we feature new faces in our Confessional, but given the fact that her last show was in 2007, we felt she deserved to tell her story.” In the clip, directed by Peter Szollosi, Harlow recalls her arrival in New York in the early nineties. The city “had a pretty electric energy then,” she said. “There was a lot of really fun, theatrical types designing and the runway became this stage for all of these mega model personalities to flaunt their stuff.” You can watch her video exclusively here on Style.com. For more behind-the-scenes footage of Wang’s show, visit Alexanderwang.com/studio.
It was only the latest of the many Japan relief benefits that have sprung up around New York and around the world since the earthquake and tsunami, but this one was distinguished in at least one way—it was a lot taller. Blame it on the hostesses, two of the most in-demand catwalkers working: Britt Maren (back to blonde, after a season as a brunette) and Alana Zimmer (left). “We saw the news and were just devastated,” said Zimmer at Saturday’s Brunch Happening, proceeds from which went to the Japan Earthquake Relief Fund. Zimmer, in fact, had tried to put together a similar event over a year ago for Haiti, but her work and travel schedule proved too much at the time. This time, she solicited the help of pal Maren—and Maren’s boyfriend, a sous chef at the Lower East Side restaurant the Fat Radish, which played host for the afternoon. (“I’m not a Fat Radish,” read the T-shirts on sale. “I’m just big-boned.”)
With the location and food squared away, the girls got Orlo salon, MAC Cosmetics, and Fallon jewelry to donate prizes for a silent auction. They also brought in an acoustic guitar player and graffiti artists to tag canvases. But for model-watchers, the real attraction was the guest list: Hanne Gaby Odiele, Jana Knauerova, Sheila Marquez, and Ashley Smith all stopped by, as did industry folk like Richard Chai and casting bigwig Russell Marsh.
Alexander Wang’s new bricks-and-mortar store is a great place to pick up the designer’s collections (not to mention take a quick catnap in his fur hammock). And having set up shop for himself on the pavement, he’s extending his brand farther into cyberspace, too: Today, the newly relaunched AlexanderWang.com goes live, where ready-to-wear will join T and accessories in his e-commerce site for the first time.
“We wanted to elevate the shopping experience, elevate the editorial experience,” Wang said by phone from Florence. The site, a collaboration between Wang and the online design firm Createthegroup, will feature both new e-commerce opportunities (including exclusives available only at Wang’s Grand Street store and the online shop) and content from Wang HQ. A new “Studio” section will include videos—like the new, Craig McDean-shot campaign video with Aymeline Valade that we’ve got an exclusive preview of below—and behind-the-scenes content. (Britt Maren made her own My-Life-in-Wang video, from casting to fitting to walking, while preparing to open the Spring ’11 show.) Editorials will feature, too, including a new one with Anna Dello Russo shopping the Grand Street store. And a series of “Flashbacks” will give glimpses into the brand’s past.
Where shopping is concerned, each season Wang will work with an artist, editor, or friend to create custom masks to obscure models’ faces in the e-commerce product shots. First up, for the launch: Terence Koh. “There was a big focus on an all-white collection [for Spring] and Terence came to the show—it was like a blinking sign right in front of our face,” Wang said of selecting his first collaborator. “I gave him very, very little [in the way of] guidelines. It has to obscure the identity. Other than that, [I said] I want you to be as creative, to have complete freedom to do what you want.” The result (left) is a kind of halo—one worn not on top of the head, but in front of the face. “It’s like a fluorescent tube that the models wore, so that each time they stood in front of the camera and the flash went off, it reflected a halo in front of their face.”
It fits with the cool, slightly skewed profile that Wang has been pursuing with his label for years. And so, in fact, does the entire site, now brought up to speed with its racing creator. “It’s definitely still the same brand,” Wang explained with a laugh. “[Users] will feel the DNA behind it—but it’s punched up about 20 notches.”
Alexander Wang may’ve been fresh out of school five years ago, as he explains in this video exclusive, but he’s developed a habit of attracting top talent that rivals his older and more experienced peers. Last September, he opened his show with the then-unknown Britt Maren, and now she’s a runaway runway phenomenon. His about-to-be-released Spring ad campaign for T, photographed by Daniel Jackson and styled by Alastair McKimm, stars her fellow model up-and-comer Ashley Smith. As for the guy? It’s Diplo, the producer and DJ who shot to fame with M.I.A.’s Piracy Funds Terrorism Volume 1 album and is now working with no less a superstar than Beyoncé. “We chose Ashley and Diplo because of their charisma; we were dying to witness their chemistry together,” Wang told Style.com. “I’ve been a huge fan of Diplo’s forever and it’s been a dream to work with him. They gave us so much of their personality that day, and that’s what we’re always trying to capture and portray for T.” Barring another NYC snowpocalypse, wild postings will go up just in time for New York fashion week on February 7, but the Spring T line is available online at www.alexanderwang.com today. Click here to see the collection.
It may have been the era of returning supermodels—Kristen McMenamy and Stella Tennant had banner years—but the breakout stars of 2010 got a pretty good foothold, too. At a cocktail event for the beauty blog Into the Gloss last night, we caught a few of the most sought-after sipping wine and basking in the stares of ogling fellow partygoers. Britt Maren and Arizona Muse—two of our top new finds of Spring 2011, though technically, Muse is a returning champ—shot the breeze with Maren’s fellow “Balenciaga blonde” Jana Knauerova at Tribeca’s Weather Up. (So, by the way, did plenty of editors and well-wishers, including co-hostesses Sally Singer and stylist Elissa Santisi.) For 2011: a few well-placed campaigns, perhaps? Muse recently scored a spot in the Steven Meisel-shot Spring ’11 Prada ads, alongside Mariacarla Boscono, Zuzanna Bijoch, Kinga Razjak, and Tati Cotliar. Maren—who, we increasingly notice, bears a striking resemblance to the young Mia Farrow—looks likely to be up next.