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August 2 2014

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3 posts tagged "Brooks Brothers"

Zac Posen Hired as Women’s Creative Director at Brooks Brothers

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ZPThanks to Zac Posen, Brooks Brothers might be shedding some of its country club clichés. WWD reports that the New York designer has been tapped as the creative director for women’s clothing and accessories. In his new role, Posen won’t be designing, per se, but will rather direct the collection’s development and presentations. “We want to better ourselves and have another point of view,” said Claudio Del Vecchio, chairman and CEO of Brooks Brothers. “He’s someone we trust and admire for what he does, and he can add to what we’re already doing.”

Posen’s new hire comes seven years after Thom Brown joined Brooks Brothers as the head designer for Black Fleece, the brand’s more fashion-forward men’s collection. Known for his meticulous suiting, Browne was the natural choice for the role. Posen, on the other hand, is the go-to designer for dramatic red-carpet ball gowns, so we’re curious how he will address Brooks Brothers’ preppy, casual attire.

Photo: Yannis Vlamos / Indigitalimages.com

Brooks Brothers Caters To Bow-Tied Neo-Dandies

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“My Facebook profile photo is a painting of me in a bow tie when I was four,” says K. Cooper Ray, the relentlessly dapper founder of men’s etiquette guide Socialprimer.com. “I came by this honestly.” The Alabama native was up north last night to launch his line of collaborative bow ties with Brooks Brothers. A look at the crowd suggests four-year-old Ray was on to something. At every corner, bow-curious neo-dandies were knotted up in the Social Primer for Brooks Brothers ties, reversible silk and cotton weaves in BBQ-ready stars, stripes, and polka dots—often, in mash-up combinations, all at once. With the bow tie, propriety is all, which may (or may not) explain the roster of hosts from the upper echelons of the social strata: Euan Rellie (and wife Lucy Sykes Rellie), Boykin Curry (and wife Celerie Kemble), Peter Gregory (and wife Jamee), and Luigi Tadini, plus Amanda Hearst and Emilia Fanjul Pfeifler for good measure. “Cooper and I share a feeling for manners,” explains co-host Tadini, navigating a team of waiters toting country club fare, “and for Brooks Brothers.” His boss, Mickey Boardman, agrees: Bow ties are all well and good—provided “you have people to tie them for you.”

The tying’s hard; the interpretation, according to the arbiter, is easy. “I just love a bow tie,” says Ray, who has relocated to Charleston, S.C., to work on a book version of Social Primer. “It just makes people smile. Whether they are smiling at you or with you, I don’t know—I embrace it!”

Social Primer bowties, $59.50, available at select Brooks Brothers locations nationwide, www.brooksbrothers.com.

Photos: Courtesy of Brooks Brothers

Go West, Thom Browne

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The Mayor wore Thom Browne? Alas, not yet—but San Francisco’s dapper leader, Gavin Newsom, and his wife, Jennifer Siebel Newsom, were on hand to celebrate Browne’s entrée into the SF scene with the second standalone Black Fleece store. Mayor and Mrs. Newsom (the latter clad in a slim black suit, black beret, and Louboutin heels) hosted a dinner at the Fillmore Street shop, where old garde and new sat down to a dinner for 75. They included Google VP Marissa Mayer, eco-expert Zem Joaquin, Maggie Rizer, and a Traina or two.

The man of the hour, dressed as always in his trademark gray suit, mused on the charms of the city by the bay. San Francisco is “the perfect market,” Browne said, noting that the line had been especially successful in the downtown Brooks Brothers store. Finding the right location was key, and tony Fillmore Street fits the bill. (We’ll call it a sly nod at the line’s classics-revamped style that it faces the Junior League of San Francisco.) Browne spent the day not with clothes, but indulging his antiquing hobby. “Travel is the only time I can rest,” he admitted ruefully.

Brooks Brothers CEO Claudio Del Vecchio, for one, seemed content to keep him busy. Initially, Del Vecchio said, the Black Fleece line had been conceived with a cast of rotating guest designers, but the partnership with Browne proved too good to let go. “It was supposed to be a capsule line,” he went on. “Now [Black Fleece] is its own brand.” For proof, one only had to look at the guests, many of whom showed up in Black Fleece. Actor and mayoral brother-in-law Geoff Callan happily posed for pictures in eye-catching red, white, and blue plaid pants.

Photo: Drew Altizer