3 posts tagged "Bruno Pieters"
The models in Honest By.’s campaign for its collaboration with Mats Rombaut are—save some derby shoes—stark naked. “It all has to do with the Honest By. name—we’re only selling shoes in this collection. So we had to be honest about that,” offered the brand’s founder, Bruno Pieters.
Fair enough—after all, Pieters—who took a hiatus from fashion after retiring his eponymous label in 2011—launched Honest By. last January on a platform of sustainability and transparency. “The idea when I came back to fashion was to use it as a tool for change,” said Pieters. “Fashion is something that can inspire people, consciously or unconsciously, and that’s the goal with Honest By.” The sustainable aspect is a given—all the wares Honest By. offers are eco-conscious. And transparency comes into play with the price breakdown. Pieters clearly explains to his customers how much it costs to produce each garment or accessory.
In addition to a mainline designed by Pieters, Honest By. commissions wares from emerging talents—like Nicolas Andreas Taralis and Heaven Tanudiredja—in an effort to help introduce them onto the international scene. His latest project features on-the-rise Belgian-born, Paris-based sustainable footwear designer Mats Rombaut. Continue Reading “Mats Rombaut Keeps It Honest” »
“I don’t like practical jewelry,” said Bali-born, Antwerp-based Heaven Tanudiredja. “I don’t like jewelry that’s normal or classic, either,” he continued. That would explain the designer’s hyper-sculptural necklaces, cuffs, and harnesses, which, as we’re sure you’ve now gathered, are none of the above. Having launched his range in 2007 while working with Dries Van Noten (he also did a stint at John Galliano’s Dior after graduating from the Royal Academy in Antwerp), Tanudiredja sees jewelry as a form of armor. “And I think it’s a way of telling a story—you have to discover all the details to understand it,” he offered.
Last season, his story began in a particularly unexpected place. The Fall 2013 collection was inspired by mental illness—specifically, autism. After diving into research, Tanudiredja felt that those who suffer from such disorders are seemingly trapped in a mental cage. “But if you stay inside your head,” he said, “there can be a beautiful chaos. I tried to put that beautiful [aspect] into the collection.” The result was weighty brass, gold, and vintage crystal wares covered with tiny, empty chairs, metallic wheels (representative of the constantly spinning psychological gears), and small hands that can’t quite touch. “It’s intense,” said the 30-year-old designer. No kidding. Continue Reading “A Little Bit of Heaven” »
Belgian designer Bruno Pieters’ Spring 2010 runway show in Paris was the grand finale of his namesake ready-to-wear line. “Many of my dreams were coming true, but it wasn’t bringing me the happiness I thought it would,” he tells Style.com. After a year-long sabbatical spent exploring the developing world, he’s back with a fresh approach to fashion and a renewed enthusiasm for the industry, fueled by his new fashion brand, Honest By, and accompanying e-commerce site (www.honestby.com), which launched yesterday.
“I was in India and saw this Gandhi poster that said, ‘Be the change you wish to see in the world,’ and that just stuck with me. Clothes are considered by many people to be innocent, they think they are just dresses, but that’s not the case and there are consequences to our work,” Pieters explains.
His solution: a high-quality brand with 100 percent transparency about how the clothes are produced and a full breakdown of how each item is priced. Pieters is the first designer for the site, but every three months he will introduce and sell a collection from a different designer (he remained tight-lipped about his April designer). Honest By Bruno Pieters has a different spirit than his more tailored work in prior years. “They are neoclassic hybrids,” he says of the men’s and women’s pieces, many of them unisex, in the new eco-conscious line (with prices ranging from €250 for a shirt to upward of €1,100 for a coat). “It’s mixtures of classic favorites, like one coat is a bomber jacket, T-shirt, and trenchcoat all in one. This is more casual and more daywear than the collections I showed in Paris.”