Style.com

August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene: stylem.ag/XEntdC pic.twitter.com/j36jpxEAvF

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4 posts tagged "Bryan Boy"

Socialyte Is Animal Friendly

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socialyte

In what is perhaps an unpredictably wholesome turn for downtown burlesque vanguard The Box, this Sunday the venue will play host to a fashionably good cause for the annual #SocialyteGala. Influencer casting agency Socialyte has partnered for a second time with the nonprofit Rescue Paw Foundation to salute fashion’s top faces. Host (and Tumblr sensation) Menswear Dog and boldfaced bloggers like Rumi Neely and Bryanboy will be on hand to help raise awareness for the charity, which focuses on the support of no-kill animal shelters throughout the country. “We’re celebrating the social elite, awarding those who excel in the industry and the new faces who are quickly rising,” offered Socialyte’s creative director and FashionIndie founder Daniel Saynt. “Bringing these talents together provides an opportunity to make positive changes, which is the reason we partnered with Rescue Paw Foundation for LuisaViaRoma’s #SocialyteGala.” Need another reason to get on board? Style.com editor in chief Dirk Standen will be presenting the award for best fashion video series.

Spotted at Pre-Fall Appointments: Rebecca Minkoff’s Next Big Bag?

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This morning Rebecca Minkoff invited Style.com to take a look behind the scenes at her pre-fall photo shoot, where, as usual, there were a lot of new wares to ogle. One piece that caught our eye was the designer’s new pony-hair-and-stingray Elle cross-body bag. Minkoff said she named the bag after blogger Bryan Grey Yambao’s grandmother. Could the ever-popular Morning After satchel have finally met its match? We think so.

Check our pre-fall coverage tomorrow to see Minkoff’s full collection.

More To Covet

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Little Lagerfeld and mini Man Repeller? Oh yes. As a celebration of The Coveteur‘s new 2.0 version rollout today, the Web site created a short film featuring some of fashion’s biggest personalities (and some of the site’s past subjects), including Anna Dello Russo, Lagerfeld, Susie Bubble, Bryan Boy, and Style.com’s Tommy Ton. “We spent so much time on casting and styling—we wanted it to be spot on,” Erin Kleinberg, the site’s cofounder and creative director, tells Style.com. As for the new and improved Coveteur, it’s got twice as many photos, has enabled visitors to create their own closet, and has a new integrated shopping experience allowing you to shop the closets of Rachel Zoe, Leandra Medine, Tommy Hilfiger, and more, directly on the site. Coming soon on The Coveteur, an inside glimpse into Hugh Hefner’s closet. “That was sort of a dream come true,” admits Kleinberg. “We love pajama dressing around here—it’s sort of an everyday occurrence at this office.” And the editors at the Style.com office are especially happy to hear they’ve got the Olsen sisters high on their To Be Coveted wishlist.

Debating Fashion Week’s Role in the Digital Age

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“When I started New York fashion week in 1993, digital cameras did not exist and photographers used actual film,” Fern Mallis told a crowd of students, bloggers, and aspiring designers last night at the first in a series of conversations presented by Fashion GPS. “Today is a different world, everyone is a critic and the only photographer that uses film is Bill Cunningham.”

The introduction was apt. The evening’s topic was “Technology and Fashion Week”—close to home for Fashion GPS, which manages fashion-show invitations and RSVPs digitally. Moderated by Parsons’ fashion school dean Simon Collins, the panelists were Jenne Lombardo of Milk Made; Peter Levy of IMG; Rachna Shah of public relations and production firm KCD; and our own Dirk Standen, editor in chief of Style.com. Among the hot-button issues: The role of live shows in a digital age, new marketing strategies like 3-D and film, and rethinking fashion week. “The fashion calendar is an extremely antiquated system,” lamented Lombardo, whose multimedia company showcases the work of emerging designers online. “It does not necessarily make sense for a younger breed.” Standen defended the live show, while noting that it was somewhat ironic for the editor of a digital leader like Style.com to take this position. “There is a real value to having critics and buyers go in person,” he said.

As part of the evening, Fashion GPS CEO Eddie Mullon unveiled the company’s newest platform, Radar, an iPhone application that gives editors and buyers instant access to collections, allowing them to upload images to social networks like Facebook and Twitter and to request looks in real time. One hope is that this might alleviate the need for attendees to be constantly taking iPhone pics of the runway action. “Wouldn’t it be nice to see people actually looking at the shows?” mused Mallis. Meanwhile, Bryan Boy (installed in the front row, as usual) expressed nostalgia for the nearly bygone days of print. “I miss the good old paper invites,” the blogger admitted to Style.com. “Marc Jacobs was my first fashion show in New York and getting the invite was a really important moment. I had it framed.”

Photo: Neil Rasmus / BFAnyc.com