August 29 2014

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5 posts tagged "Bryan Greenberg"

Homme Away From Home


Dior Homme’s 57th Street digs are under construction. But lest any homme be left in the cold, the brand is relocating for a few months to a Greene Street pop-up that will be a temporary space—for now. “It’s good for us to be on 57th Street,” designer Kris Van Assche, in town to christen the new store, said last night at its opening party, co-hosted by Interview. “But we’ll see.” The turnout suggested that there are more than enough downtown fans to fill a Soho store should the time for a second outpost come. Certainly that would put Dior in line with its colleagues in European design. Soho has seen a renewed boom of designer retail recently; Stella McCartney recently moved from her Meatpacking District space to a shop a few doors down on Greene, and YSL and Balenciaga are set to open in the neighborhood soon.

In the meantime, the label is content to party. A jet-lagged Van Assche confessed he still had plenty of work to do on the Spring ’13 collection he’ll show in Paris in June, but he made a two-day visit to celebrate the space. Joining him were a constellation of male models, including Matt Hitt (just off his performance with his band, the Drowners, earlier this week), Ethan James, Charlie France, and Andrej Pejic. A scrum of young celebrity fans were kitted out in Dior for the occasion, too: Bryan Greenberg, Sebastian Stan, and Anton Yelchin swelled the ranks. (A post-Dawson James Van Der Beek was in evidence, too.) Commanding a corner was Kevin Jonas, not the first person you’d expect to see in such a venue. But as he explained, he and his brothers are growing up and branching out. The three are in the studio now, recording their new album, working in New York to accommodate Nick Jonas’ performing schedule in Broadway’s How to Succeed in Business. “It’s been a long time since we’ve done an album,” he said. “It’s a new journey, a new look, and a new sound. It’s time for change. I think people will be interested to hear where we’re headed.” About the new sound, he was loath to give too many details—”we’re in the development stage—the nitty gritty”—but about the new look, it wasn’t hard to see where his thoughts were headed. He was in head-to-toe Dior. “I wonder how much they’d notice if anything went missing?” he asked with a smile, glancing at the sunglasses display next to him.

Dior Homme is now open at 133 Greene St., NYC.

Photos: Joe Schildhorn/

Amitie In America


Alexandre Mattiussi, the young French menswear designer behind Ami—that is, “friend”—launched his first collection at Barneys New York last night. The casual, affordable line, which now hangs in the retailer’s Co-Op stores, drew an appreciative crowd of editors, bloggers, and the occasional actor. (That’d be Bryan Greenberg, who was overheard to recall that the fifth-floor surroundings looked familiar…because his character on How to Make It In America had been fired from them on the show’s first season.)

Barneys is fêting its new acquisition with the pomp you’d accord to a new chum, and so before it sends Mattiussi out on a national tour—”it’s my Lady Gaga tour!” he exclaimed—it threw him a cozy dinner at Le Bilboquet on the Upper East Side. Old friends and new came to celebrate, including Barneys’ Mark Lee, Dennis Freedman, and Amanda Brooks, Matt Kliegman and Carlos Quirarte, designer couple Alexander Olch and Jennifer Murray, and Joseph Altuzarra, who’d known Mattiussi ever since the two worked at Givenchy years ago. (“He’s exactly the same,” Altuzarra reported.) The designer’s next stops: Chicago, San Francisco, and L.A., all for the first time. Before that? A surprise birthday cake, courtesy of his new pals. Five days ago, l’ami turned 31.

Photo: Neil Rasmus /

How He Made It In America


HBO’s fashion drama How to Make It in America returns to the air for its second season October 2—with a difference. “We are loaded,” star Bryan Greenberg said at last night’s New York premiere of Friends With Benefits. “We made it now.”

Well, almost. Season one found Greenberg’s character, Ben, and his business partner, Cam (Victor Rasuk), struggling to launch their denim line. John Varvatos appeared in a cameo to offer some direction. This season, Greenberg revealed, the line is on the brink of massive success, and the on-screen and real-life fashion worlds collide once again. Though the focus is more on “street fashion” this time around, Isaac Mizrahi will guest.

Though he might play an aspiring fashion entrepreneur on television, Greenberg admits he’s still raising his style profile. “I’m starting to get into it, but I’m from the Midwest and it’s not naturally my thing,” he said. “I am a more jeans and T-shirt guy, but my producer told me I needed to step my fashion game up—direct quote—so I’m trying.” Trying in Dior Homme, we should add.

Photos: Jemal Countess / Getty Images

Fêtes For Fashion’s Must-See TV


As if there weren’t enough fashion swirling around this week, two new TV shows about the biz threw kickoff parties last night: HBO’s How to Make It in America and the Sundance Channel’s Web-based documentary miniseries Catwalk Countdown. The latter invited its featured designers to take a break from last-minute preparations at the Standard’s new poolside lounge and, er, wet bar on the 18th floor, where Erin Fetherston was haunted by visions of the impending blizzard. “We need to get models in the door,” she fretted. “And we need those boots! Last I heard, they were in Kentucky.” The countdown had begun.

Vena Cava’s Sophie Buhai revealed to us that she and Lisa Mayock have small roles in a fashion-oriented zombie movie (written and directed by photographer Elizabeth Lippman) that’s contending for a spot at this year’s Tribeca Film Festival. The designer pair didn’t have a whole lot of time to talk about it, though. “We’re leaving after this to go have a pricing meeting—back to being a garmento,” Buhai said.

That busy mixture of work and fun is the subject of How to Make It in America, an ensemble drama about young creative types in New York. The cast (which includes Lake Bell and Bryan Greenberg) joined some big-time suits and HBO players Adrian Grenier and Chloë Sevigny (pictured with Greenberg, above) for a Cinema Society screening and after-party at the Bowery Hotel. Did current Angeleno Ian Edelman’s new series pass the New York authenticity test? “Ian knows his stuff,” native Upper West Sider Leelee Sobieski decided. The series—whose major plotline at this point revolves around two friends trying to launch a denim line—comes courtesy of the producers of Entourage, and Grenier half-jokingly declared himself a wee bit jealous. “They better watch their back!”

Plus, check out our Q&A with How to Make It creator and writer Ian Edelman here.

Photo: Billy Farrell / Patrick McMullan

How He Made How To Make It In America


You may not know who Ian Edelman is, but you’re about to enter his world. Edelman (pictured, with Victor Rasuk) is the creator of the new HBO series How to Make It in America, which stars Bryan Greenberg, Rasuk, Scott “Kid Cudi” Mescudi, and Lake Bell in the red-hot center of the downtown New York art and fashion scene. Locations such as Avenue and La Esquina will feel suggestively familiar to members of the city’s real-life fashion set; so too will series story lines about, say, day-jobbing at Barneys and trying to launch a denim line. Here, Edelman talks with about American dreams, New York stories, and what he learned from the Pegleg designers.

This show strikes me as possibly autobiographical. Is Ben you? Did you make an abortive effort to launch a denim line in your twenties?
Actually, the idea for the show came from me reading about all these American success stories and getting inspired. I mean, look at Ralph Lauren. Ralph Lifshitz from the Bronx, he gets his foot in the door of the fashion industry and through sheer, you know, vision and hustle, winds up creating the first lifestyle brand. He’s an icon and a gazillionaire. And I started wondering, how would that story play out in the world I know?

Which is where the autobiographical tone comes in, I suppose. You do a good job setting up that downtown skate/art demimonde.
Yeah, well, I grew up in New York, skating, playing basketball, and I wanted to show that world off. But I’ll tell you who did have a clothing line, if you want autobiography—Stephen Levinson, who’s the executive producer of this show and of Entourage. HBO put us together after they bought the pitch for How to Make It in America, and one of the ideas he brought to the table was this story of trying to start a sportswear brand, because that was something he’d done, pre-Hollywood.

Did your original concept for the show change much through development?
The show did turn into more of an ensemble piece than I’d imagined.

I guess I’m mostly wondering if the show you’d conceived got Entourage-ed.
Well, obviously, they’ve had a ton of success with Entourage, and so there were conversations like, OK, here’s something we know works for Entourage, story-wise; is there a way we can use that? And there are similarities. But there’s a huge difference, too: How to Make It in America is not wish-fulfillment television. These guys are strivers; they get into a club because they know the bouncer, not because anybody’s a movie star.

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