5 posts tagged "Bryan Greenberg"
Dior Homme’s 57th Street digs are under construction. But lest any homme be left in the cold, the brand is relocating for a few months to a Greene Street pop-up that will be a temporary space—for now. “It’s good for us to be on 57th Street,” designer Kris Van Assche, in town to christen the new store, said last night at its opening party, co-hosted by Interview. “But we’ll see.” The turnout suggested that there are more than enough downtown fans to fill a Soho store should the time for a second outpost come. Certainly that would put Dior in line with its colleagues in European design. Soho has seen a renewed boom of designer retail recently; Stella McCartney recently moved from her Meatpacking District space to a shop a few doors down on Greene, and YSL and Balenciaga are set to open in the neighborhood soon.
In the meantime, the label is content to party. A jet-lagged Van Assche confessed he still had plenty of work to do on the Spring ’13 collection he’ll show in Paris in June, but he made a two-day visit to celebrate the space. Joining him were a constellation of male models, including Matt Hitt (just off his performance with his band, the Drowners, earlier this week), Ethan James, Charlie France, and Andrej Pejic. A scrum of young celebrity fans were kitted out in Dior for the occasion, too: Bryan Greenberg, Sebastian Stan, and Anton Yelchin swelled the ranks. (A post-Dawson James Van Der Beek was in evidence, too.) Commanding a corner was Kevin Jonas, not the first person you’d expect to see in such a venue. But as he explained, he and his brothers are growing up and branching out. The three are in the studio now, recording their new album, working in New York to accommodate Nick Jonas’ performing schedule in Broadway’s How to Succeed in Business. “It’s been a long time since we’ve done an album,” he said. “It’s a new journey, a new look, and a new sound. It’s time for change. I think people will be interested to hear where we’re headed.” About the new sound, he was loath to give too many details—”we’re in the development stage—the nitty gritty”—but about the new look, it wasn’t hard to see where his thoughts were headed. He was in head-to-toe Dior. “I wonder how much they’d notice if anything went missing?” he asked with a smile, glancing at the sunglasses display next to him.
Dior Homme is now open at 133 Greene St., NYC.
Alexandre Mattiussi, the young French menswear designer behind Ami—that is, “friend”—launched his first collection at Barneys New York last night. The casual, affordable line, which now hangs in the retailer’s Co-Op stores, drew an appreciative crowd of editors, bloggers, and the occasional actor. (That’d be Bryan Greenberg, who was overheard to recall that the fifth-floor surroundings looked familiar…because his character on How to Make It In America had been fired from them on the show’s first season.)
Barneys is fêting its new acquisition with the pomp you’d accord to a new chum, and so before it sends Mattiussi out on a national tour—”it’s my Lady Gaga tour!” he exclaimed—it threw him a cozy dinner at Le Bilboquet on the Upper East Side. Old friends and new came to celebrate, including Barneys’ Mark Lee, Dennis Freedman, and Amanda Brooks, Matt Kliegman and Carlos Quirarte, designer couple Alexander Olch and Jennifer Murray, and Joseph Altuzarra, who’d known Mattiussi ever since the two worked at Givenchy years ago. (“He’s exactly the same,” Altuzarra reported.) The designer’s next stops: Chicago, San Francisco, and L.A., all for the first time. Before that? A surprise birthday cake, courtesy of his new pals. Five days ago, l’ami turned 31.
You may not know who Ian Edelman is, but you’re about to enter his world. Edelman (pictured, with Victor Rasuk) is the creator of the new HBO series How to Make It in America, which stars Bryan Greenberg, Rasuk, Scott “Kid Cudi” Mescudi, and Lake Bell in the red-hot center of the downtown New York art and fashion scene. Locations such as Avenue and La Esquina will feel suggestively familiar to members of the city’s real-life fashion set; so too will series story lines about, say, day-jobbing at Barneys and trying to launch a denim line. Here, Edelman talks with Style.com about American dreams, New York stories, and what he learned from the Pegleg designers.
This show strikes me as possibly autobiographical. Is Ben you? Did you make an abortive effort to launch a denim line in your twenties?
Actually, the idea for the show came from me reading about all these American success stories and getting inspired. I mean, look at Ralph Lauren. Ralph Lifshitz from the Bronx, he gets his foot in the door of the fashion industry and through sheer, you know, vision and hustle, winds up creating the first lifestyle brand. He’s an icon and a gazillionaire. And I started wondering, how would that story play out in the world I know?
Which is where the autobiographical tone comes in, I suppose. You do a good job setting up that downtown skate/art demimonde.
Yeah, well, I grew up in New York, skating, playing basketball, and I wanted to show that world off. But I’ll tell you who did have a clothing line, if you want autobiography—Stephen Levinson, who’s the executive producer of this show and of Entourage. HBO put us together after they bought the pitch for How to Make It in America, and one of the ideas he brought to the table was this story of trying to start a sportswear brand, because that was something he’d done, pre-Hollywood.
Did your original concept for the show change much through development?
The show did turn into more of an ensemble piece than I’d imagined.
I guess I’m mostly wondering if the show you’d conceived got Entourage-ed.
Well, obviously, they’ve had a ton of success with Entourage, and so there were conversations like, OK, here’s something we know works for Entourage, story-wise; is there a way we can use that? And there are similarities. But there’s a huge difference, too: How to Make It in America is not wish-fulfillment television. These guys are strivers; they get into a club because they know the bouncer, not because anybody’s a movie star.