72 posts tagged "Burberry"
When Apple poached Angela Ahrendts last year, it marked a major turning point for the megabrand—the former Burberry CEO was enlisted to bring Apple back to its roots and make it not just a tech brand, but a luxury lifestyle label. Paul Deneve, the former CEO of Yves Saint Laurent, also made the leap from fashion to Silicon Valley to work on special projects at Apple. Today, Vanessa Friedman of The New York Times reported that yet another fashion exec has made the jump to Apple. The sales vice president for TAG Heuer, Patrick Pruniaux, has been tapped for an unspecified role with the company.
Though it has not been confirmed, it looks like we might have the man who will helm that iWatch everyone has been buzzing about. When it was first announced that Deneve was joining Apple, there were plenty of rumors floating around that he would be taking on that project. Those turned out to be false. But who better than a TAG Heuer expert to best the competing Samsung Galaxy Gear watch?
With the iWatch reportedly due out in October and a new version of fashion’s greatest accessory, the iPhone, coming out this fall, Apple is busy preparing for some big releases.
But the bigger question remains: What else does it have up its sleeves? It’s now got an all-star team of veteran luxury executives, with presumably more joining it soon. But Ahrendts, who is the head of Apple’s retail and online stores, is a turnaround artist, and like Steve Jobs, she’s an exec with a vision. Certainly, wearable tech is where the focus is these days, with everyone from Google to Opening Ceremony to Nike getting into the game, but Apple hasn’t made its mark in this niche. Yet. Might we see an Apple wearable tech piece make its debut on the runways at New York fashion week, instead of in a more traditional rollout? We wouldn’t be a bit surprised.
The Fall campaigns are slowly rolling out, and tonight we can reveal that Suki Waterhouse and Cara Delevigne are the headlining faces of the Fall ’14 Burberry campaign. Delevingne, a Burberry ad vet (her first campaign for the house was Spring 2011), flashes her signature smile in the Mario Testino-lensed snaps, while Waterhouse, who’s making her ready-to-wear campaign debut, strikes a more pensive pose in the brand’s artisanal Fall wares. “It’s such a dream come true to be part of this Burberry campaign!” Waterhouse told Style.com. “A special moment that I’ll always remember.” We’d bet up-and-coming male model Oli Green, who has previously walked in Burberry Prorsum shows, won’t soon forget his time on set working with the British beauties, either. Have a first look at the campaign here, exclusively on Style.com.
Following in the footsteps of such luxury houses as Balenciaga, Burberry, Michael Kors, Dior Homme, and more, Céline is heading east. WWD reports today that the French house, helmed by Phoebe Philo, counts China as one of its top five most important markets, and to celebrate, will hold a runway show and exhibition in Beijing on Thursday. Céline’s popularity is just another indicator of the shift in China’s aesthetic tastes. Formerly, the luxury market there was all about status, logos, labels, and flash (i.e., if you were wearing Vuitton, you’d want everyone and their mother to know it). As the market—and its heavy-hitting consumers—evolves, subtler (but no less luxurious) brands like Balenciaga and Céline are becoming more appealing. Interesting, considering as China’s logomania dies down, the West’s obsession with label-baring wares is experiencing a major resurgence. Something for the Met to explore in its forthcoming exhibition, perhaps.
Considering the fashion industry’s increasing investment in the East (see Dior Homme’s, Burberry’s, and Michael Kors’ recent shows in Shanghai, and Balenciaga’s presentation in Beijing), it’s no surprise that the Met is allegedly looking to China for its major Costume Institute exhibition next spring. According to WWD, details about the show are scarce, and a sponsor and participating designers have yet to be confirmed. The museum is also reportedly planning an additional show for the fall. We’ll bring you more info about both expos as we receive it, but in the meantime, we highly suggest you go check out Charles James: Beyond Fashion, which opened a whole twelve days ago.
Style.com editors are always obsessing over something, whether it’s Marina’s new Isabel Marant jacket, the “porange” hair at Chanel’s Resort show in Dubai, or a refreshing new denim label called AYR. To keep track of our current cravings (and share them with you), we rely on our Look of the Day poll, which features five examples of a new trend, the best-dressed celebs at a red-carpet event, or even a must-try beauty look. From crop tops to royal dinner parties, it’s hard to play favorites—so we leave it to you. Click here for a slideshow of the looks that won your vote—and a few runners-up, for good measure.