1 posts tagged "But Sou Lai"
Phillip Lim isn’t a fan of faking it. So instead of mocking up a set to shoot the film for his Technicolor Fall ’13 collection, which was designed with “the partners, girlfriends, and lovers of the racer generation in mind,” the designer jetted off to Japan. “Tokyo street style is so synonymous with tribes and subcultures that it seemed the natural place to capture the spirit of the collection,” Lim told Style.com. “We wanted to be sure the authenticity was not lost. We didn’t want to re-create anything, so naturally, we went to Tokyo.” Titled Sonomama—a Japanese phrase meaning “as you are”—the film (directed by James Lin and shot by Eduard Grau) and corresponding campaign (lensed by But Sou Lai) star Japanese actress Kiko Mizuhara, Louis Simonon, and real-deal Japanese rockabilly gang Black Shadow; they run, dance, and ride black and silver motorcycles through Tokyo’s neon-lit streets. “I wanted to capture a modern-day tribe,” added Lim. “Cross-cultural, individual characters, whose expressions and passions make a whole.” Catch the film’s debut, above, and take a first look at the campaign, below, exclusively on Style.com.