The reason that many people go to the Hamptons (and the reason that many others don’t) is that much of the swirl there revolves around two things: cocktail parties and real estate. Until this weekend, I too thought that’s all there was 100 miles out east, or about a five- hour drive during rush hour, as I learned the hard way. But Christy Turlington and the folks at Temperley London reminded me there’s something else to do out there: shop. After all, you do need something to wear to all those soirées and open houses. On Saturday, Turlington hosted an afternoon of shopping at the just opened Temperley store in East Hampton, with proceeds from the sales and a special silent auction of one-of-a-kind pieces going toward CARE, the maternal health organization of which the supermodel is a very vocal advocate. The party drew a whole spectrum of shoppers from Jessica Seinfeld to New York Ranger #34, Aaron Voros, who bumped into people he knew outside but came in to meet the supermodel. The current Vogue cover girl proved that she knew her stuff. “More than half a million women die each year giving birth,” she explained. “[It’s] a number I know we can reduce.” She also walks the proverbial walk. When she was six months pregnant she went to El Salvador with CARE to see the organization in action, and just a few weeks ago she was in Tanzania. “That’s why I came to the Hamptons tan already,” she explained. Designer Alice Temperley couldn’t make the event, being in the Far East on a fabric expedition, but being a new mother to her little boy Fox, she was surely thinking about maternal health in some way. “Believe me, I’m sure she’d rather be here,” her husband, Lars von Bennigsen, assured us. The store, on The Circle in East Hampton, is open throughout the summer and will stay open until the holidays.