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July 25 2014

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21 posts tagged "Cartier"

The Cartier Odyssey

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The story of Cartier, from its birth in 1847 to European royalty to its modern-day status as a luxury jewelry house, is quite a long one—165 years, to be exact. But the famed jeweler (with the help of a 60-person crew and a three-month production time span) has managed to wrap its unique history into just three and a half minutes in its new short film, L’Odyssée de Cartier.

“There are so many wonderful Cartier stories—from the first Santos watch created in 1904 to the iconic Love bracelet—we wanted to share these stories with our clients and everyone who may not be as familiar with our 165 years of history,” Cartier North America president and CEO Emmanuel Perrin tells Style.com of the video, which the label unveiled last night in New York at a private press screening. “L’Odyssée de Cartier weaves together these stories in a unique and powerful way through the eyes of our iconic Panthère.”

The film reveals a glimpse into an imaginary world inhabited by Cartier’s designs, under the watchful gaze of the panther. The backstory on the film’s animal muse? “The panther has been the ultimate emblem of Cartier’s jewelry expertise since the 1930′s, thanks to Jeanne Toussaint, Cartier’s creative director during this period. Her expert eye and consummate elegance are the hallmark of Cartier style. Jeanne Toussaint’s nickname was La Panthère, Lady Panther,” explains Perrin.

While the panther (pictured, below) may be the showstopper of the film, many of Cartier’s most enduring designs (including the Love bracelet, the Trinity de Cartier collection, and the snake necklace commissioned by María Félix) also make an appearance, along with supermodel Shalom Harlow (pictured, below), who portrays the Lady in the Mansion. (“Shalom Harlow embodies the spirit of the Cartier woman—elegant and passionate, like Jeanne Toussaint herself,” Perrin explains of the model.) The film, directed by Bruno Aveillan, debuts March 4 during primetime television in the U.S., but Style.com has still images from the film, here. Though the short is centered on Cartier’s past, don’t think they aren’t already focused on the brand’s future—Cartier is set to launch a new collection, Juste un Clou, in April, followed by the release of a new Tank watch in June.

Photos: Courtesy of Cartier

The 12 Days of Christmas: Day 6

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The holidays are all about the grand gesture, right? This is, after all a season when you regularly see a commercial where a woman swoons because she’s just stepped out her front door to take in the improbable sight of a luxury car topped by a huge red bow. (Or at least I’m somewhat sure that’s how it goes.) What would make me literally swoon with delight: a red leather, gilt-edged Cartier box that opens up to reveal a small Tank Americaine watch with a yellow gold case and plain black leather strap. No bow needed, just perhaps some smelling salts at hand.

For more information and stores, visit www.cartier.com.

Photo: Courtesy Photo

Elizabeth Taylor: The Collector

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“I wanted to share my collection with others so they could get a glimpse of the joys, the thrills, and the pure happiness that these beautiful creations have given me,” Elizabeth Taylor once said. It’s a line that now covers one of the purple walls at Christie’s New York, where the Hollywood legend’s jewels, clothes, handbags, and artwork have arrived after a two-month-long world tour. There’s the expected bling and baubles, most notably the Cartier Taj Mahal diamond (bidding to begin at $300,000), the 33.19-carat diamond ring Richard Burton bought her in 1968 (they were married—for the first time—in 1964), and the ruby necklace, bracelet, and earring set given to her by Mike Todd that she famously wore for laps in the pool.

But the famous jewels are only part of the story. “No one knew she had this enormous collection of clothing,” said Meredith Etherington-Smith, Christie’s curator for the Taylor fashion auction, during a private preview and luncheon of the exhibition this afternoon, co-hosted by Christie’s chairman Marc Porter and Orianne Collins. “We knew she would run around in caftans—we didn’t know Ms. Taylor was buying serious fashion for over 50 years. And when I say serious, I mean couture.”

Of course, there’s a chorus line of Taylor’s infamous Thea Porter caftans on display, but other highlights in the multi-floor exhibition are the evening bolero jackets by Gianni Versace (“some of the best things Versace ever did,” according to Etherington-Smith), Taylor’s Louis Vuitton luggage collection with lavender name tags (they read MINE), her red velvet Valentino evening gown (they were great friends), and her incredible collection of Dior evening dresses. “There’s the last Dior dress with red bugle beads that was designed for Taylor by John Galliano in 2010, and it comes with a wonderful letter explaining that no, it won’t be transparent when you wear it,” said Etherington-Smith. “At that point, she was confined to a wheelchair but she could still order up a mean Dior.”

Taylor, say the Christie’s team, was a collector and curator as much as a fashion plate. “This is about connoisseurship and collecting, not consumption,” Porter told Style.com. “To learn that she was one of the most refined collectors of our time was an absolute revelation.”

The Collection of Elizabeth Taylor exhibition runs December 3-12, Christie’s, 20 Rockefeller Plaza, NYC, $30 admission. Online auction runs December 3-16.

Photos: Ryan McCune / PatrickMcMullan.com

Love Stories

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“How far would you go for love?” That’s the question Cartier is posing with its new series of videos—how far for love and, by extension, how far for its iconic Love bracelets. Last night, the jeweler debuted the first flick, Painted Love, with a screening and party at New York’s Thompson L.E.S. hotel.

Music video veteran Ben Dickinson, who has lensed videos for bands like the Rapture and LCD Soundsystem, shot the short in various Bushwick lofts, Lower East Side street corners, and famed downtown haunt Lit, to a score provided by the fashion-favorite French electronic band Air. How far would Dickinson go for love? “It’s a complicated question,” he said. “We tried to capture the best moments of love, when your ego baggage is down and you feel a cosmic, almost spiritual connection.”

Painted Love launches on Facebook November 9 and on www.cartier.com November 16.

Photo: Courtesy of Cartier

Kate Middleton Wears Alexander McQueen

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Kate MIddleton was married to Prince William today in a white gown by Sarah Burton for Alexander McQueen. According to a release from Clarence House:

“The lace applique for the bodice and skirt was handmade by the Royal School of Needlework, with individual flowers hand-cut from lace (in shapes of roses, thistle, daffodils and shamrocks). The dress is made of ivory and white satin gazar with a skirt in the shape of an opening flower. The satin bodice, narrowed at the waist and padded at the hips in a McQueen signature, is based on Victorian corsetry. The back is finished with 58 gazar and organza covered buttons.

The veil, made of ivory silk tulle with a trim of hand-embroidered flowers, is held in place by a 1936 Cartier tiara, lent to Ms. Middleton by the Queen. (It was bought for her mother by the Duke of York and presented to Queen Elizabeth on her 18th birthday.) Ms. Middleton’s earrings—shaped like oak leaves with a pave set diamond acorn suspended in the center—are by Robinson Pelham. The shoes are also by McQueen.”

Photo: Pascal Le Segretain / Getty Images