Have Pop-Ups Jumped The Shark?

Every day now, another brand hops on the guerrilla retail bandwagon—never mind the fact that, at this point, there’s nothing particularly guerrilla about the “here today, gone tomorrow” shop concept. When Rei Kawakubo opened the first Comme des Garçons Guerrilla Store in 2004, that was a subversion. Designer boutiques are “supposed to be” on grand [...]