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August 2 2014

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1 posts tagged "Celebrity Designer"

Free Speech: Hadley Freeman On The Age Of The Surprisingly Good Celebrity Designer

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Celebrity fashion collection. In the none too distant past—just last year, some might say—this phrase conjured up cheap vests and bad jeans, probably knocked out by some factory in the Philippines and then adorned with the diamanteé signature of a bubble-headed famous-for-being-famous twentysomething and then sold to tabloid readers across the land at around the $75 mark—a price that is too expensive for what the product is, but expensive enough to scare away the teenagers. After all, went the thinking, serious fashion customers wouldn’t buy clothes with names like “Kim Kardashian” or “Jessica Simpson” on the back label. Therefore they should aim for the In Touch-reading demographic as opposed to the Vogue-ers. Proper fashion connoisseurs want proper clothes by proper designers who have been trained properly, not people who were last spotted at the end of a paparazzi lens leaving Starbucks. So the thinking went. But note that past tense. Nowadays, having a famous name—one more famous for wearing clothes than designing them, mind—is no longer seen as an impediment to becoming a high-end fashion designer. Against all odds, I think we can thank the Olsen twins for this. Balenciaga-wearing fashion pioneers they may be today, but few could have foreseen this turn of events when they were being balanced on John Stamos’ knee in Full House. Their two labels, The Row and Elizabeth and James, had the shocking temerity to be more about quality than transparent marketing, as their anonymous brand names and high prices suggested. Even more surprisingly, serious consumers seem to be buying them, meaning that they have already far outlived the usual six-month lifespan of most celebrity fashion labels. Continue Reading “Free Speech: Hadley Freeman On The Age Of The Surprisingly Good Celebrity Designer” »