Pixie, Lydia, and Daisy: Not Just Campaign Pals
Pringle of Scotland (founded in 1815!) has been massaging its reputation as a stodgy heritage brand for a few years now. Its new Spring ad campaign starring Pixie Geldof, Lydia Hearst, and Daisy Lowe (at left) is another step in the direction of It-ness and hot-ness. “We wanted it to feel young, fresh, and very [...]
pringle’s paper chase
With a stream of dismal news from the British Retail Consortium, it’s official: London’s credit crunch has graduated to a credit crisis. Not only have garment sales plummeted, but art sales have taken a beating, too. No surprise then, that rather than opting for a piece from Sotheby’s or Christie’s, budget-conscious homeowners are choosing a [...]

