4 posts tagged "Clover Canyon"
A quick browse through Tommy Ton’s street-style archive from the menswear shows confirms that modern guys are now embracing vibrant colors and statement-making patterns more so than ever. Certainly, digital prints are nothing new to the womenswear market (which has become oversaturated with them in recent seasons) thanks to trailblazing trendsetters such as Mary Katrantzou. But with the exception of tastemakers like Givenchy’s Riccardo Tisci and County of Milan’s Marcelo Burlon, menswear labels have largely failed to meet the increased demand for in-your-face graphics—particularly on the contemporary level.
Enter Clover Canyon, which caught the photorealistic wave more than three years ago when it launched its print-driven women’s collection. After fielding plenty of requests from guys for some of its more unisex items, the California-based brand is debuting its premiere menswear lineup today at Project trade show in Las Vegas. “So much has evolved in terms of men expressing bolder individual style. For men, having fun with fashion is now more acceptable by even the most restrained observers,” Clover Canyon designer Rozae Nichols told Style.com.
Every season, the Clover Canyon studio draws upon a unique cultural inspiration. (Recent destinations have included South America, Ireland, and Greece.) According to Nichols, the theme behind her Spring ’15 men’s range, titled “Electric Lotus,” was the “correlation between electricity and the intrinsic powers of harnessing energy by ancient practices like acupuncture, chi kung, and meditation.” This cerebral concept brought about full-on looks that merge together bamboo motifs with mechanical gears, for example, or hothouse florals with electric circuits. The aforementioned prints are featured on staple silhouettes including bomber jackets, neoprene sweatshirts, board shorts, and even sneakers. Nichols envisions Clover Canyon’s male muse as a “younger man who really enjoys the discovery of a unique garment, and is excited about wearing thoughtful, bold designs with a visual story. Our prints always have something fun and interesting to say, and so does he.” While it definitely takes a confident dude to carry off head-to-toe prints like these, Clover Canyon has already received positive feedback from current retailer partners like Saks Fifth Avenue, Bloomingdale’s, and Nordstrom.
Seen here, Clover Canyon shared digital renderings from its debut Spring ’15 menswear collection ($120 to $450) exclusively with Style.com. For more information, visit clovercanyon.com.
Every summer I buy a couple of cover-ups. The more colorful, the better. Yes, I do cutoffs and tees at the beach, too, but I prefer something bright and playful to wear over my bikinis. Munzungu’s embroidered full-length caftans are a favorite of mine. They’re available for $65 at shoplatitude.com. While packing for the beach and looking for alternatives to my long caftans, I came across this Clover Canyon kimono cover-up. It’s special enough that I could also wear it at night, with a slip underneath. When trying to pack lightly, it’s always good to find pieces that can do double duty.
Clover Canyon cover-up, $245, Buy it now
Label: Clover Canyon by Rozae Nichols
Need to know Some may recall Rozae Nichols’ romantic-boho eponymous line, which shuttered its doors in 2010, and yesterday, the Los Angeles-based designer made her comeback with the debut of her first Spring 2013 collection as creative director of the year-old brand. Focusing heavily on hand-cut digital prints, the ensembles read East L.A. by way of Fear and Loathing in Las Vegas(whimsical cannabis leaf and “acid trip” paisley prints played a big role), while her homage to classic Americana appeared in trompe l’oeil Formica wallpaper and On the Road motifs. Highlights? Androgynous soft suiting embroidered with hand-laid crystals recalled a young rockabilly Elvis, while neoprene frocks and taffeta raincoats with “pedal to the metal” Chrysler prints nodded to the designer’s Made in U.S.A. mantra.
She says: “I was obsessed with the idea of a Southwest road trip,”Nichols explained. “The desert highways, sleazy motels, and of course Elvis—he’s the spirit of the South.” On her new, more youthful aesthetic? “I’ve been doing this for 25 years and I wanted to do a collection that’s relevant to today. It’s really all about the fun now.”
Where to find it: Net-a-Porter, Saks Fifth Avenue, Neiman Marcus, and other select retailers.