August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene:

Subscribe to Style Magazine
2 posts tagged "Clueless"

Metail Kind of Re-Creates Cher Horowitz’s Computerized Wardrobe



In a somewhat brilliant marketing ploy, virtual wardrobe app Metail is claiming to have made Cher Horowitz’s computerized Clueless wardrobe a reality. Have they? Not really. The program allows you to create an accurate digital body double so you can try on and buy clothes available on Metail’s website—though the wares on offer, like a flimsy baby blue polka-dot skirt—are hardly comparable to those in Miss Horowitz’s Alaïa-laden closet. And it’s worth noting that several e-tail sites, including, have similar apps to help shoppers determine their size. But anyway, the Clueless connection here comes into play via a contest Metail has launched, which asks consumers to sift through items that are Cher-esque (e.g., plaid jackets, kicky skirts, and cardigans) and then #ShareYourCher (that is, your look) via social media. The mastermind behind the best getup will win £500 worth of “fashion prizes.” Will that buy you one of Cher’s Alaïa frocks? As if. But it’s a start.

Photo: Courtesy of Paramount Pictures

Spotted: The Louis Vuitton X Kusama Collection On The Dance Floor, And More Of The Day’s Top Stories


See spots—and see spots move—courtesy of lensman-of-the-moment Angelo Pennetta, who teamed up with Love‘s Katie Grand for a video take on the new Louis Vuitton x Yayoi Kusama collection. (Also included: turbans. It’s a thing!) [Love]

On Friday (the 13th—spooky!), Proenza Schouler is set to open its first bricks-and-mortar store. Make that concrete. The David Adjaye-designed, two-level space includes what co-designer Lazaro Hernandez calls “a room made out of sidewalk,” and exposed beams, pipes, and concrete are used throughout. “We wanted it to be the antithesis of a high-gloss Madison Avenue store,” Jack McCollough says. [WWD]

Today on The Coveteur: Entering the closet (the fully digitized closet) of an old friend—one who’s saving herself for Luke Perry. [The Coveteur]

The Rolling Stones gather no moss—a couple gray hairs, maybe. Fifty years ago today in London, the Stones played their first gig, and a half-century later, they’re still (in slightly altered form) at it. And between Vuitton campaigns (Keith Richards) and L’Wren Scott shows (Mick), they’ve even got plans to record new material in London this year. [Rolling Stone]