3 posts tagged "Coca-Cola"
Count Lisa Perry among the score of Coca-Cola fans in fashion (Marc Jacobs—this year’s Diet Coke creative director—sent Georgia May Jagger down his Spring runway sporting a sweatshirt embroidered with the wave found on a classic can of Coke, and the recognizable logo was also splashed onto sequined tanks and tees at Ashish). “I literally used to drink Coca-Cola for breakfast and with every meal after. I love the iconic nature of the brand and its presence in pop art,” said Perry, who was recently tapped by LEITZES&CO to work with Coca-Cola on a limited-edition glass for the holidays. Other participants in this season’s designer drinkwear series included Henry Holland, Garance Doré, and artists Qian Qian and Craig Redman. Perry initially approached the project wanting to do “a very recognizable ‘Lisa Perry’ image on the glass. We first drew up sketches of girls in my dresses, but as the collaboration moved on, we realized that one graphic word (“Enjoy”) was going to be bolder and more universal,” she told Style.com. “One thing we knew was that it had to be colorful!” The effervescent result is a perfectly collectible tumbler ($18) that would make for an ideal hostess gift. It will be available, beginning December 9, at Lisa Perry’s Madison Avenue store and online. The sweetest part about the partnership? Coca-Cola made a donation to the New York-Presbyterian Hospital on Perry’s behalf.
Nigo, the Japanese designer behind A Bathing Ape and Human Made, had a prized red leather Coca-Cola jacket as a kid. “Coca-Cola has been an inspiration of mine since I was a boy [in the eighties] and got in on the Coca-Cola yo-yo craze,” he said. Now he’s translating that fondness for “the real thing” into a capsule collection. Launched in collaboration with the soft-drink company and the Japanese retailer Beams, the collection takes inspiration from early twentieth-century workwear and features a sweatshirt, a coverall jacket, a work shirt, T-shirts, and jodhpurs stamped with the company’s logo—the 1910 vintage. And in the name of historical authenticity, the pieces are sewn with the traditional stitches of the era.
Coca-Cola x Human Made x Beams is available in the U.S. at RSVP Gallery and online at shop.beams.co.jp.
Winehouse Collection Continues, Nemcova Reveals Her Wedding Dress Designer, Richard Nicoll Teams With Technology, And More…-------
Amy Winehouse’s collections for Fred Perry will continue, WWD reported today. When the singer died last month, Fred Perry hit the “pause” button on the collection, but the Winehouse family would like the remaining two collections she created to be released. [WWD]
Model Petra Nemcova isn’t keeping her wedding dress designer a secret. The bride-to-be, who will marry actor Jamie Belman next June, revealed she will walk down the aisle in Marchesa. [Vogue U.K.]
Uniqlo has partnered with Barbie and Disney, and now the Japanese retailer has joined forces with another all-American brand: Coca-Cola. For their eighth annual UT Grand Prix, contestants can create T-shirt designs inspired by Coke for a winning prize of $10,000. The top ten designs will be sold in Uniqlo stores worldwide this fall. [Hint]
London-based designer Richard Nicoll is on call with Vodafone. The cell phone company will sponsor his next two runway shows, and they are collaborating on a new accessory that “fuses technology and cutting edge design.” [WWD]