42 posts tagged "Coco Rocha"
Question: Where do models go during NYFW when they’re not stomping the catwalk? Answer: Modellounge x Microsoft. When the shows come to town, fashion’s leading ladies have to zip around from one runway, casting, or fitting to the next. But for those odd momenta of downtime, Modellounge x Microsoft offers girls from the top ten agencies a place to relax and regroup. This season, more than 400 models—ranging from newcomers like Natasha Remarchuk and Leona “Binx” Walton to established girls like Arizona Muse, Joan Smalls, Karlie Kloss, and Liu Wen—stopped by Modellounge each day. In addition to offering snacks and free Wi-Fi (plus access to Surface tablets), the Union Square-based lounge hosted a bevy of events, like a panel discussion with casting director Jennifer Starr, a runway-walking class, and a talk with Coco Rocha about the importance of social media and self-branding. The veritable model haven even provided catwalkers with backup wardrobes; founder Bernard Smith (who also happens to be Joan Smalls’s long-term boyfriend) partnered up with Helmut Lang to create a Model Closet from which girls could borrow clothes for go-sees, street-style looks, and events. He described one afternoon when Ms. Rocha made a pit stop with actress Isabelle Fuhrman: “They were running late for a show, and Isabelle needed something chic to wear last-minute, so we let Coco style her with the clothes—the perks of having model friends.”
As New York fashion week drew to a close yesterday, the digital world descended upon Lincoln Center for the first-ever Decoded Fashion Forum to discuss innovation in fashion and technology. Featuring tech and fashion titans alike, the panel included designer Zac Posen, Foursquare founder Dennis Crowley, and Rebecca Minkoff CEO Uri Minkoff, each of whom discussed the benefits and challenges of business in a digital age. Among the topics: redefining e-commerce, forecasting trends online, and the power of social media. “We live in a voyeuristic culture where communication is king,” said Posen, who counts over 130,000 followers on Instagram. “The ability to get a visceral reaction from the customer during the creative process is thrilling and satisfying.” Model and panelist Coco Rocha, who has amassed over one million followers on Google+, waxed poetic over the importance of staying genuine. “I don’t have some PR company posting my photos,” she told moderator and Glamour editor in chief Cindi Leive. “It’s very personal.” (The star of The Face also admitted to her new e-obsession: Vine, an app that allows users to share personal videos. “I’m practically the only model on there, so you all have no choice but to follow me,” she instructed the audience of bloggers and digital-media types.)
The CFDA’s Steven Kolb, Gilt Groupe’s chairman Susan Lyne, and our own editor in chief, Dirk Standen, were also on hand to judge the forum’s first annual Hackathon. (Launched earlier this month, the competition challenged five hundred applicants to create an original app that supports the global growth of American fashion). After the five finalists debuted brief presentations to master of ceremonies Candy Pratts Price, the judges awarded first prize to SWATCHit, a peer-to-peer platform connecting global designers with emerging-market artisans and overseas producers. The winnings? A $10,000 prize and an opportunity to have the app launched by the CFDA. “Everyone is looking for the next best answer in closing the loophole between fashion and technology,” said Stephanie Winston Wolkoff, who co-founded the forum with Liz Bacelar. “To anchor fashion week with an event that brings together all these talented people from different worlds is critical to the industry. This is the wave of the future.”
Label: Dannijo, designed by Jodie and Danielle Snyder
Need to Know: For their Fall 2013 presentation, titled “Vanities,” Dannijo designers Jodie and Danielle Snyder turned the Jane Hotel’s ballroom into a scene out of Dynasty, where models, draped in long-sleeve velvet gowns, sat dripping in the label’s colorful, oversize statement jewelry, which was featured in bold shades of ruby red, emerald green, and clear oxidized crystal. The collection was inspired in part by eighties opulence, specifically in homage to Elizabeth Taylor, and also by vanities of today. In discussing her own take on vanity, cohost and actress Rashida Jones admitted to being tormented by the word. “I have a weird relationship with vanity because I feel like it’s part of my job to be vain, but it’s something I abhor and don’t want to cultivate in myself,” she said. The scene soon turned into a party when singer Angela McCluskey performed for the crowd that included Hilary Rhoda and Coco Rocha.
She Says: “We thought, If Elizabeth Taylor were still around, what would she wear?” said Danielle Snyder. “She was known for beautiful, ornate fine jewelry but wanted to take red-carpet and black-tie jewelry and work backward. It’s easy to take jewelry and make it day-to-night, but it’s hard to take night jewelry and wear it during the day. This collection can be evening and worn for black-tie, but it gives a rocker-glam element to jeans and a tee.”
Where to Find It: Bergdorf Goodman, Shopbop.com, and dannijo.com