2 posts tagged "Copenhagen"
Justin O’Shea, the buying director at online luxury store MyTheresa, recently told Reuters that Copenhagen was one of only a few cities that inspired him. “It’s exotic minimalism. Beautiful simplicity is in their DNA. It is not based around high heels and miniskirts,” he said in the article.
It’s that simple elegance that’s starting to turn the heads of fashion insiders, like O’Shea, and consumers alike. (Denmark’s fashion exports have reportedly grown by 16 percent since 2009.) One of the most promising talents of them all is Danish designer Asger Juel Larsen, who won the inaugural menswear award in the Woolmark Europe competition last month, beating out designers like Pavel Ivancic, Vladimir Karaleev, and Cedric Jacquemyn. His judges included Style.com’s Tim Blanks, Colette’s Sarah Andelman, and Hermès’ Véronique Nichanian. “It was a unanimous decision. We were all in agreement about the choice,” Nichanian told WWD of their menswear choice.
On the heels of Larsen’s Spring 2015 “Interrupt Me” runway show in Copenhagen (as part of Copenhagen fashion week, which has just wrapped up), we checked in with the London College of Fashion grad to talk about the changing fashion scene in the Danish capital right now, his decision to leave London for Copenhagen, and more.
On the Copenhagen fashion climate right now…“Copenhagen fashion week is one of the biggest in northern Europe—it’s the most interesting in Scandinavia. We have some really strong designers who have been showing for many years, and then some new ones coming from places like London and Amsterdam who are trying a new thing and alternative way of presenting. There’s a very fun energy here right now.”
London vs. Copenhagen aesthetics…“They are definitely the total opposite look. The whole London scene—I think that makes up the craziness of what I do. Obviously, tailoring is a huge part of what I like to do. But I also have my Danish heritage—I used to embroider things with my mom and grandma, and that makes up a big part of who I am as a designer.”
On growing his business…
“I showed at London fashion week when I graduated—I had sponsored shows—then I was either going to do shows for press or go back to Copenhagen and build a company. When I moved from London, I really didn’t want to leave, it’s such an epicenter of fashion. But we are doing it at our own pace, and I’m really glad I did it that way. Eventually, I would also like to have a base in NYC. We are sold at VFiles in New York, H. Lorenzo in L.A., Henrik Vibskov, and lots of places in Scandinavia (obviously). Our biggest business right now is coming from Japan and the U.S. Our diffusion line of basics, A.J.L. Madhouse, is way more affordable, and that’s doing quite well.”
The immediate effects of the Woolmark win…
“I think the show went really well. I think there were a lot more international magazines at the show because of my Woolmark win. Also, lots of buyers have been contacting me. All in all, the news has been everywhere and all the media outlets have covered it. My Google alerts are going mad right now. It looks like the future is going to be hectic.”
On the art of winning a fashion prize…
“I had a really good, but very short, dialogue with the judges. I think they thought the fabrics and the garments I did were unique. I wanted to make a human sheep with the merino wool—we all laughed about that. I didn’t have much schooling on doing a fashion competition, they just selected me and Anne Sofie Madsen to do it. It was just me and my team, trying to make something really pure. You know?”
His dream fashion prize to win…
“To me, Woolmark is everything. There is nothing bigger.”