Style.com
Subscribe to Style Magazine
8 posts tagged "Creatures of Comfort"

From PR To Design, An Industry Insider Crosses The Aisle

-------

New York-based designer Gabby Sabharwal sings the same tune as most women when it comes to shopping for swimwear: “I find it stressful—the fitting rooms have those weird lights, there’s always those annoying stickers in the suits, and I could never find anything that fit me correctly,” she tells Style.com. “The ones that did fit would be too skimpy. I thought, ‘I can’t be in front of my dad or my boyfriend’s family in this.’ “

Her solution was to found her own collection of printed swimsuit separates, Giejo, to address these concerns. All her tops and bottoms are sold individually, for mix-and-match effect. “Girls today mix high and low, and with my swimwear you can do the same,” the designer says. “The biggest thing is you don’t want to see yourself on the beach and have other girls in the exact same thing—this way that won’t happen.”

Giejo is Sabharwal’s first foray into the world of design, after years of working as a fashion publicist. Despite her lack of formal design training, she found her work experience was on her side. “Working in PR, I was always nervous that I wouldn’t be taken seriously because I didn’t have a full design background, but everyone and all of the designers were so encouraging and wanted to help make it happen,” she says. Tucker’s Gaby Basora was particularly encouraging. So were retailers. The debut Giejo collection hits stores, including New York’s Creatures of Comfort and L.A.’s Madison boutiques, in late February, and an exclusive collection for Barneys New York, made up of Aztec and floral prints, arrives on the retailer’s shelves in late spring—just in time for beach weather.

Photo: Courtesy of Giejo

Mountain Living

-------


Think of shopping in Japan, and the mind conjures images of Harujuku girls and the endless electronic billboards of Shibuyu. But despite its kawaii-cutesy name, the cult-worshiped Tokyo design store Playmountain (above) is something else entirely: a shrine to clean, artisanal product design. Bowls? Brooms? They’re not exactly the sexiest items on the shop floor, but as selected by Playmountain’s meticulous owner, Shinichiro Nakahara, they make a very good case for need-to-have status, and have lured design snobs worldwide.

Tomorrow, the store’s first shop-in-shop, curated personally by Nakahara, opens at the Nolita outpost of Creatures of Comfort. “Everything is really simple and functional and beautiful,” says proprietor Jade Lai. “The products really embody the current incarnation of Japanese craft.” Many of the offerings stem from Nakahara’s own projects with artists and craftsmen, like wood pieces from his Landscape Products line and ceramics from his Chin Jukan collaboration. From 3 to 7 p.m. tomorrow, Creatures of Comfort will be hosting a launch party for the new shop, which is open to the public. And to quell any fears that this might be a polite little house wares party, the event will feature a performance by Soft Circle, the smash-it-up art rock band led by sometime Nike and Rogan collaborator Hisham Bharoocha. Just keep clear of the ceramics, please.

Playmountain shop-in-shop comes to Creatures of Comfort, 205 Mulberry St., NYC, (212) 925-1005, www.creaturesofcomfort.us, tomorrow through February 26.

Photo: Courtesy of Playmountain

Creatures’ New Comforts

-------

You may not know Jade Lai, but if you’ve ever shopped at her L.A. boutique Creatures of Comfort, it probably feels like you do. The shop, tucked away on a strip of Melrose Boulevard in West Hollywood, overflows with pieces that reflect Lai’s taste for the funky yet timeless, which she skims from the collections of brands such as Alexander Wang, VPL, and Isabel Marant. Now Creatures customers can get even more intimate with Lai’s sense of style: This season, she’s introduced a capsule collection of Creatures of Comfort-brand jerseys, and for fall ’10, she’s expanding the line to include items like structured knit jumpsuits, polka-dot woolen skirts, and a little bow-front blouse she likes to call “Jade’s shirt.” “My friends call it that, because every time I wear that shirt I get complimented on it,” Lai explains. “So, obviously, I wear it all the time.” Eventually, she adds, she’d like to collaborate with other designers on special pieces and shoes and bags, “and, down the line, maybe do things like pencils and water bottles—I’m open to whatever.” In the meantime, the fall ’10 Creatures of Comfort collection will be sold at Steven Alan, the L.A. and online Creatures of Comfort stores, and, perhaps, at the New York City outpost Lai says she’s hoping to open later this year.

Photo: Courtesy of Creatures of Comfort