2 posts tagged "Cut25"
When he’s not in the city, Yigal Azrouël lives a laid-back, short-board surfer lifestyle. He rides waves on Mexico’s Baja coast, chills out by the Mediterranean in his native Israel, and skips down to Costa Rica for sun, surf, and sand. So, understandably, his offshoot contemporary line Cut25 balances city style (little leather jackets and blazers) with weekend relaxation (easy draped sweaters and wispy scarves). It’s a cocktail that works. On Friday, the line is expanding via its first standalone retail store on Grand Street. “I love the location,” he said over the phone. “The east side of Soho has a really cool vibe, between the stores and galleries. I love Saturdays surf shop and there’s Opening Ceremony, Jil Sander, and Derek Lam.”
Good neighbors always help, but so does family. Azrouël collaborated with his nephew Dror Benshetrit on the interiors of the 1,400-square-foot space. “No one knows me better than Dror,” Azrouël said. “It’s not like I have to even think about it, because he’s already on the same page. He’s my best friend.” The final design includes bleached wood, distressed steel columns, and striking geometric forms that double as sculpture and merchandise space. Speaking of the stock, the designer has created exclusive pieces for the store and curated a fun selection of special collaborations and books. And that’s all before fashion week, which has kept him plenty busy with his eponymous collection. “I come in early,” he said. “Then I don’t even know what time I leave the studio. I don’t even want to look at the clock.”
Cut25 opens Friday, 129 Grand St., NYC.
When Yigal Azrouël opens his first Cut25 store in Soho this spring, it will be awash with Technicolor. The designer, an avid wave rider himself, reaped inspiration from eighties surf culture for his diffusion line this season. As the 25 models made their Cedar Lake-choreographed movements within a designated square space, they showed off clean-cut pieces in electric tangerine and yellow, tamed down by more neutral shades of army green and black. The bright colors even extended to the shoes—the designer paired up with Frye to create poppy lambskin lace-up ankle boots and pink lambskin clogs—and the custom jewelry by Holst + Lee. The look is familiar—both athletic chic and neon bright clothes have popped up repeatedly throughout the week—but his “modern eighties” clothes are wearable. Azrouël devotees are likely to flock to the basic silk sleeveless tanks and dresses and the jet lambskin pieces. Caution: The citrus orange maxi is not built for the board.