20 posts tagged "Daisy Lowe"
Pringle of Scotland (founded in 1815!) has been massaging its reputation as a stodgy heritage brand for a few years now. Its new Spring ad campaign starring Pixie Geldof, Lydia Hearst, and Daisy Lowe (at left) is another step in the direction of It-ness and hot-ness. “We wanted it to feel young, fresh, and very British,” says creative director Clare Waight Keller of the black-and-white Steven Meisel images. “What I like is that there is a reality behind it. These girls are friends and were not just pulled together for an ad campaign.” (Hearst is American. Not that we’re splitting campaign hairs.) Now that the cockles of your heart are warmed, you can do some work on the rest of your body by buying some cashmere. Did we mention they’ve been making it since 1815?
Wearing underwear as outerwear is nothing new. Exposed bra straps date at least as far back as Madonna in her Desperately Seeking Susan days. Exposed underpants are a rather newer development, but there’s no denying that briefs are a bona fide trend. In the last few weeks, we’ve spotted party girls Liz Goldwyn, Juliette Lewis, and Daisy Lowe modeling them over black hose. And if designers have their way, we’ll be working the look sans tights come spring. Glorified panties—the term “short shorts” does not do them justice—were all over the runways, everywhere from Marni to MaxMara to Marc Jacobs. Will you dare to go bare? Let us know.