August 29 2014

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2 posts tagged "Danielle and Jodie Snyder"

Dannijo Fall 2013


Label: Dannijo, designed by Jodie and Danielle Snyder

Need to Know: For their Fall 2013 presentation, titled “Vanities,” Dannijo designers Jodie and Danielle Snyder turned the Jane Hotel’s ballroom into a scene out of Dynasty, where models, draped in long-sleeve velvet gowns, sat dripping in the label’s colorful, oversize statement jewelry, which was featured in bold shades of ruby red, emerald green, and clear oxidized crystal. The collection was inspired in part by eighties opulence, specifically in homage to Elizabeth Taylor, and also by vanities of today. In discussing her own take on vanity, cohost and actress Rashida Jones admitted to being tormented by the word. “I have a weird relationship with vanity because I feel like it’s part of my job to be vain, but it’s something I abhor and don’t want to cultivate in myself,” she said. The scene soon turned into a party when singer Angela McCluskey performed for the crowd that included Hilary Rhoda and Coco Rocha.

She Says: “We thought, If Elizabeth Taylor were still around, what would she wear?” said Danielle Snyder. “She was known for beautiful, ornate fine jewelry but wanted to take red-carpet and black-tie jewelry and work backward. It’s easy to take jewelry and make it day-to-night, but it’s hard to take night jewelry and wear it during the day. This collection can be evening and worn for black-tie, but it gives a rocker-glam element to jeans and a tee.”

Where to Find It: Bergdorf Goodman,, and

Photo: Billy Farrell/

Dannijo, the Print Edition


To showcase their Spring 2012 collection, the sister design duo of Dannijo Danielle and Jodie Snyder enlisted the help of photographer Lyle Owerko—who famously shot the image that appeared on Time magazine’s September 11, 2001 issue—to photograph their friends wearing Dannijo gems. “The Portraits project we did with Lyle was so well received that the concept has expanded into the birth of a zine about individuals and lifestyle,” Danielle tells of their newest project. The free biannual, launching November 14, is set to be distributed in shops selling their jewelry and in art galleries and restaurants around the world.

“We’ve used the iconic yearbook format in the context of a newspaper to showcase a range of dynamic individuals who are essentially pioneers in their respective industries,” Snyder explains. That group includes designers, influencers, DJs, and musicians like ?uestlove, Mia Moretti, and Timo Weiland, offering fashion tips and trends. For the second edition of the zine, expect more work from Owerko, “maintaining the same black-and-white documentary style of photography,” but other than that, the rest is yet to be determined. “Stay tuned. It’s going to be about people, fashion ideas, music, film, technology, and philanthropy. Did I give away too much?”

Photo: Courtesy of Dannijo