7 posts tagged "Danielle Snyder"
“Dannijo has always been a brand about this dynamic relationship between Jodie and I, our different personalities and aesthetics,” said Danielle Snyder, who designs the jewelry range with her sister, Jodie. “So every season, we try to take two seemingly opposing forces and showcase the relationship between them.”
The sisters’ unlikely Fall ’14 bedfellows were boxing and ballet. “We wanted to find the balance between hard and soft, beautiful and rough, and to allude to this combination of fluidity and movement seen in boxing and ballet,” Jodie said of their presentation, which, dubbed “Boxerina,” was held at New York’s Eyebeam gallery. The designers decked a troupe of professional dancers in Dannijo’s latest wares before sending them out to perform a routine choreographed by the American Ballet Theatre’s Nicola Curry.
Dannijo’s Fall offering—approximately fifty pieces of bold, metalworked jewelry in oxidized silver and antique gold with colored stone embellishments, Swarovski crystals, spikes, pearls, and chains—was inspired by the duo’s obsession with boxing (“Our trainer is the bomb!” Danielle exclaims) and sports photography. “For us, the jewelry’s really meant to be layered. We’re big into neck parties and arm parties and making a statement,” Jodie said.
The pair have also designed handbags for the second season running, but they were noticeably absent from the Fall outing. “We’ll be showing them during market week. They pick up a lot of elements in the jewelry, and they’re all handmade in Italy,” Jodie said. But why oh why weren’t they included in the presentation? “It’s hard for the ballerinas to dance with the bags,” Jodie explained. “We tried!”
Everyone knows their Marcs from their Calvins. But as fashion month kicks into gear, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.
Label: Dannijo, by Jodie Snyder Morel and Danielle Snyder
Need to Know: Hot off the celebration of Dannijo’s fifth anniversary, the designing sister duo took Spring ’14 to the dark side with their aptly titled collection Noir, which they presented at Industria Studios in the West Village last night. The range, which models wore while lounging around a midcentury-style movie set, is a departure from the label’s consistently cheerful, colorful baubles. And as the name reflects, it’s an homage to the women of black-and-white film noir. Railroad-track chokers, pendants, and signature Dannijo cuffs featured contrasting shades of black and white muted stones, with pops of teal and pink. On hand to fete the line were such Dannijo supporters as Annabelle Dexter-Jones, Rashida Jones, Samantha Ronson, and a bevy of models straight off the runway, including Hilary Rhoda and Coco Rocha.
She Says: “We’ve always worked off this concept of duality,” said Danielle Snyder. “This woman is elegant yet bold, romantic yet dangerous. It’s black contrasting with a pop of spring.”
Label: Dannijo by Danielle and Jodie Snyder
Need to know: For their Spring 2013 jewelry presentation, sisters Jodie and Danielle Snyder of Dannijo drew their inspiration from the far reaches of the desert Southwest to the local shores of Montauk, New York. The Roots’ Questlove deejayed tunes while fans like Brooklyn Decker Instagrammed shots of mannequin fembots dripping in the brand’s signature oversize bib necklaces, belts, cuffs, and earrings packed with semiprecious stones and pops of turquoise.
They say: “The collection is very old Montauk-inspired,” says Jodie Snyder. “Peter Beard is one of our favorite artists, and we’re inspired by his use of collage and mood boards. We wanted the event to feel like you’re walking into our heads and seeing our inspiration firsthand. And we’re into the ‘fembot’ moment—we have a ton in our showroom and they’re our warriors of the new collection.”
Where to find it: Bergdorf Goodman, Henri Bendel, Dannijo.com
Dannijo’s Danielle and Jodie Snyder eschewed the normal lookbook format for their Spring 2012 collection (which, they note, they can hardly keep in stock—especially the on-trend neon pieces), instead making a zine with industry insiders like ?uestlove, Mia Moretti, and Timo Weiland to show off their colorful baubles. As an extension of that project, the duo recently enlisted another pair of famous faces to model their Fall collection—two of fashion’s most well-known siblings, Theodora and Alexandra Richards.
“We loved the idea of shooting sisters, as their dynamic and chemistry are really reflective of Jodie and I and their personalities really resonated with ours,” Danielle tells Style.com. “One [sister] is a bit more rocker and the other more classic, so we were really able to express the range of the collection through them.” Style.com has an exclusive first look at one of the shots (pictured), lensed by photographer Eric Ray Davidson. As for what they have up their sleeves (besides stacks of bracelets), the Snyder sisters report, “We have a few exciting projects that are in the works, but it’s too soon to tell. Stay tuned for our September fashion week experience; it will be our best yet.”