2 posts tagged "David Adjaye"
Jack McCollough And Lazaro Hernandez Talk Proenza Schouler’s New Store, Polished Vandalism, And Their Sunlit Accessories Garden
Following their blockbuster Spring ’14 outing, there’s no doubt that Proenza Schouler’s Jack McCollough and Lazaro Hernandez are New York’s designer darlings. The pair has mastered a sophisticated cool girl aesthetic that appeals to the uptown and downtown sets alike. So it makes sense that on Friday, Proenza Schouler opened a flagship at 121 Greene Street to complement its Madison Avenue location. Like the uptown boutique, which became the brand’s first retail endeavor when it bowed last year, the 2,500-square-foot Soho shop was designed by David Adjaye.
With an affinity for contrast, McCollough and Hernandez gave their Madison store a gritty, downtown sensibility. And naturally, they’ve infused the Soho space—which boasts concrete accents, mirrored panels, and hardwood floors—with some UES panache. “One of the key elements references vandalized urban walls, but they are executed in veined marbles that speak to something urbane but in a polished way,” the designers told Style.com. Set inside an historic cast iron front building (just feet away from Saint Laurent, Chloé, and Warby Parker’s recently christened outposts), the Greene Street location will house every single product that Proenza produces—from runway looks to small leather goods. The latter will be showcased in the designers’ favorite room: the accessories garden. “The original architecture of the space made it possible for us to do serious planting in the back of the store, which brought life and color to the space. It’s important for us to always have a bit of the outdoors, a bit of a natural element, to everything we do.” Here, Lazaro and Hernandez talk to Style.com about the new boutique, Soho’s thriving retailscape, their plans for further brand expansion, and why, more often than not, it takes two.
Why did now feel like the right time to open your second store?
We have always known that we wanted a presence both uptown and downtown. The question was, which one would come first? When we found a location that spoke to us uptown first, we decided to pursue it. Soho seemed like a natural fit for us. It has become a real center for luxury brands over the last couple of years and we knew we wanted to be a part of that landscape. The brand experience felt incomplete with just one location uptown, and this new epicenter downtown completes our vision. One is complete because of the other. Sometimes things really are better in pairs.
Do you have any other plans for brand expansion in the works?
Retail expansion is definitely on the forefront of what we are working on at the moment. We have a language now that we are keen to explore and adapt to individual locations. Retail not only supports our business, but it is an incredibly fulfilling creative project that we are so happy to be able to work on, and there are definitely more [projects] on the horizon. Bergdorf Goodman just unveiled its new Proenza Schouler shop-in-shop this week using the DNA from the Greene Street location. The opening of these two spaces within one week’s time has been an incredibly fulfilling experience that we feel so lucky to have been able to do. We are currently opening stores in Singapore, Bangkok, and Hong Kong.
Spotted: The Louis Vuitton X Kusama Collection On The Dance Floor, And More Of The Day’s Top Stories
See spots—and see spots move—courtesy of lensman-of-the-moment Angelo Pennetta, who teamed up with Love‘s Katie Grand for a video take on the new Louis Vuitton x Yayoi Kusama collection. (Also included: turbans. It’s a thing!) [Love]
On Friday (the 13th—spooky!), Proenza Schouler is set to open its first bricks-and-mortar store. Make that concrete. The David Adjaye-designed, two-level space includes what co-designer Lazaro Hernandez calls “a room made out of sidewalk,” and exposed beams, pipes, and concrete are used throughout. “We wanted it to be the antithesis of a high-gloss Madison Avenue store,” Jack McCollough says. [WWD]
Today on The Coveteur: Entering the closet (the fully digitized closet) of an old friend—one who’s saving herself for Luke Perry. [The Coveteur]
The Rolling Stones gather no moss—a couple gray hairs, maybe. Fifty years ago today in London, the Stones played their first gig, and a half-century later, they’re still (in slightly altered form) at it. And between Vuitton campaigns (Keith Richards) and L’Wren Scott shows (Mick), they’ve even got plans to record new material in London this year. [Rolling Stone]