18 posts tagged "David Sims"
This season, Marc by Marc Jacobs hosted a virtual casting call via Instagram to find the fresh faces for its Fall ’14 campaign. More than 70,000 hopefuls applied to model Katie Hillier and Luella Bartley’s first collection for the label. Nine were chosen, and their vivid, badass, Technicolor David Sims-lensed images were unveiled earlier this week. But just who, pray tell, are the dynamic individuals who star in the Katie Grand-styled snaps? Why not have a look at brand’s behind-the-scenes film, which debuts exclusively here, and find out? Pay attention to what these youngsters have to say, dear readers, because who knows, maybe Marc will cast you next season.
Tomas Maier understands the strength in patterns. Each season, the designer teams up with a different photographer for “The Art of Collaboration,” Bottega Veneta’s series of seasonal advertising campaigns. With past collaborators including David Armstrong, Collier Schorr, and Pieter Hugo, each campaign is lensed with a completely unique perspective. For Fall ’14, Maier tapped British photographer David Sims, best known for his striking, minimal images.
“I am a great admirer of David’s photographs,” Maier told Style.com. “We thought that his stark, pared-down aesthetic would be a natural fit with the graphic elements of this collection. The result is very impactful, and I was extremely pleased with the collaboration.” Maier cast muse-of-the-moment (and frequent Bottega Veneta catwalker) Edie Campbell to model the colorful, energetic collection. A first look at the campaign debuts exclusively here. A behind-the-scenes film will go live on bottegaveneta.com later this summer.
Domesticity was a strong theme in Proenza Schouler’s artful Spring ’14 collection, so it makes sense that designers Jack McCollough and Lazaro Hernandez chose their Massachusetts home as the setting for their new David Sims-lensed campaign, which breaks exclusively here. “We wanted to layer in a more private and personal tone to the campaign this season, which David has captured in a series of abstracted portraits and atmospheric landscapes shot on location,” the designers told Style.com. The brand’s Spring stars, Charlotte Lindvig and Harleth Kuusik, appear in Proenza’s cleverly constructed pleated wares, their hair blowing in the Northeastern wind. The leafy, rural backdrop only adds to the ethereal mood. Have a first look at Sims’ Spring snaps (above), and catch the debut of Proenza’s heady campaign film—a collaboration between Sims and Eddie the Wheel—below.
We were confronted with two big surprises when Marc Jacobs’ new campaign broke today. Firstly, he tapped David Sims, rather than his longtime collaborator Juergen Teller, to lens the Spring ’14 ads. And secondly, his close pal and campaign star, Miley Cyrus, is not shown in her typical, risqué form. There are no leotards, wagging tongues, or dancing bears here. Cyrus features alongside two models, and all are clad in Jacobs’ heavily embellished navy, black, and burgundy Spring ’14 collection. He even staged the ads on a dark beach, reminiscent of his acclaimed fashion show back in September. Cyrus’ messy hair (there’s not a twisted bun in sight), glowing skin, and moody facial expression finish off the look, and we must admit: It almost makes us forget about the whole twerking thing.
Proenza Schouler sent its Fall ’13 campaign and film our way today, and, lensed by David Sims, the imagery lends an eerie serenity to Jack McCollough and Lazaro Hernandez’s grown-up—and often severe—collection. The video and ads feature Russian beauty Sasha Pivovarova, who’s shown posing through hazy, vintage tints, or seemingly gliding through a starry cosmos. There’s also a surprise appearance from a white cockatoo, which was a particularly nice touch. Watch the short’s debut (above) and take a peek at the new campaign (below) exclusively on Style.com.