16 posts tagged "David Sims"
Domesticity was a strong theme in Proenza Schouler’s artful Spring ’14 collection, so it makes sense that designers Jack McCollough and Lazaro Hernandez chose their Massachusetts home as the setting for their new David Sims-lensed campaign, which breaks exclusively here. “We wanted to layer in a more private and personal tone to the campaign this season, which David has captured in a series of abstracted portraits and atmospheric landscapes shot on location,” the designers told Style.com. The brand’s Spring stars, Charlotte Lindvig and Harleth Kuusik, appear in Proenza’s cleverly constructed pleated wares, their hair blowing in the Northeastern wind. The leafy, rural backdrop only adds to the ethereal mood. Have a first look at Sims’ Spring snaps (above), and catch the debut of Proenza’s heady campaign film—a collaboration between Sims and Eddie the Wheel—below.
We were confronted with two big surprises when Marc Jacobs’ new campaign broke today. Firstly, he tapped David Sims, rather than his longtime collaborator Juergen Teller, to lens the Spring ’14 ads. And secondly, his close pal and campaign star, Miley Cyrus, is not shown in her typical, risqué form. There are no leotards, wagging tongues, or dancing bears here. Cyrus features alongside two models, and all are clad in Jacobs’ heavily embellished navy, black, and burgundy Spring ’14 collection. He even staged the ads on a dark beach, reminiscent of his acclaimed fashion show back in September. Cyrus’ messy hair (there’s not a twisted bun in sight), glowing skin, and moody facial expression finish off the look, and we must admit: It almost makes us forget about the whole twerking thing.
Proenza Schouler sent its Fall ’13 campaign and film our way today, and, lensed by David Sims, the imagery lends an eerie serenity to Jack McCollough and Lazaro Hernandez’s grown-up—and often severe—collection. The video and ads feature Russian beauty Sasha Pivovarova, who’s shown posing through hazy, vintage tints, or seemingly gliding through a starry cosmos. There’s also a surprise appearance from a white cockatoo, which was a particularly nice touch. Watch the short’s debut (above) and take a peek at the new campaign (below) exclusively on Style.com.
With its tactile skins and techno colors, Proenza Schouler’s Spring ’13 collection boasts a graphic, high-impact edge. So, too, does the campaign, which, lensed by David Sims, debuts exclusively on Style.com. Starring Julia Nobis and Irina Nikolaeva, the ads’ punchy images collage vivid hues, graffiti elements, and surreal forms to highlight Proenza’s Spring wares. Not that they need any help standing out—we bet that once it hits the street, the neon python vest will cause more than a few cases of whiplash.
Mrs. Prada went to Hollywood for her Fall ’12 menswear campaign—Willem Dafoe, Gary Oldman, Jamie Bell, and Garrett Hedlund, all of whom also walked in her Fall ’12 show—and she’s going back for Spring. The David Sims-shot campaign of Aaron Taylor-Johnson, late of Anna Karenina, sporting cherubic curls and Prada joggers (above), as well as Harvey Keitel, Benicio del Toro, and Dane DeHaan. Guess you can expect Prada credits on the red carpet for Kick-Ass 2 (hadn’t seen that sentence coming down the pike today).