Style.com

July 28 2014

styledotcom Ali Hewson and Danielle Sherman open up about @EDUN_NY's future: stylem.ag/Uw9Fzz pic.twitter.com/ApccIeRLP9

Subscribe to Style Magazine
1 posts tagged "Decades Denim"

Beware: Decades Denim May Land You In A Ménage À Trois

-------

Decades Denim

Decades Denim

“It’s hard to find jeans that don’t look branded,” Cameron Silver, the owner of vintage luxury mecca Decades and DecadesTwo in Los Angeles, said yesterday in New York. Being the savvy retailer that he is, Silver has launched a soon-to-hit-stores Decades Denim collection, and the best part is it won’t hurt his customers’ designer wallets.


Fresh off a flight from Beijing (check out his report from Phillip Lim’s fifth anniversary extravaganza there here), Silver was all cheer presenting what he’s dubbed his denim trousseau. “It’s the 11 essential styles in a woman’s wardrobe: You have to have a cargo, you have to have a skinny. I mean, I’m a Decades boy; I like glamour,” he said, holding up a pair of velvet jeans. There are variations on leggings (with twisted seams so they ruche at the ankle), too, but no matter the style, don’t expect any severe distressing, wild washes, or bold logos. The only signature on each pair (priced to fly off shelves between $99 and $129) is a rivet inspired by Decades’ double-D logo and a tiny “D” that hangs around a back belt loop.

“I want to encourage people to use this wardrobe to personalize their style. Pair the jeans with finds from eBay or Barneys or…well, hopefully, Decades. All roads will lead back to Decades,” Silver laughed. And stay tuned: Come spring, the trousseau expands into a bigger collection inspired by safari. It’ll include cargo pants (called the Veruschka and equipped with YSL safari-shirt laces at the ankles), a silk trouser that can be worn three ways (“be careful, wearing it might land you in a ménage à trois,” Silver warns), skirts in A-line and tulip shapes, and short shorts. Or, as Silver calls them, “hoochie mama shorts. Because, doesn’t everyone need a pair of hoochie mama shorts?”


Photo: Courtesy of Decades Denim