Iman can truly do it all. The supermodel, who practically invented the “model-slash” moniker, is CEO of her eponymous makeup label, regularly hawks her Global Chic fashion and accessories collections on HSN, runs a home decor line—and now you can tack on editor in chief to Mrs. Bowie’s ever-growing résumé. Destination Iman, which launched last night with a fête at the Dream Downtown’s Electric Room and drew the likes of Karen Elson, Joan Smalls, Coco Rocha, and Elettra Wiedemann, is the style icon’s first online magazine dedicated to her jet-setting lifestyle, fashion tips, and beauty advice.
“Twenty-year-olds would stop me on the street and say, ‘How do you take care of your skin? How do you look like this?’” the 57-year-old told Style.com, clad in a figure-flaunting Hérve Léger dress. Such run-ins led the beauty maven to write a blog post about aging chicly,which she e-mailed to girlfriend Arianna Huffington, who immediately wanted a monthly column. Soon after, the concept for Destination Iman was born. Last night’s party theme? “Paris: Noir et Blanc,” based on the freshman issue’s focus on the City of Light, which covers everything from Iman’s favorite hangouts (404 and Raspoutine) to what cookies she brings her daughter’s teacher (William Greenberg’s Black & White). “I was going to wear this vintage black and white YSL tonight,” Iman admitted. “But it needed space and there’s not much room here. That would be a disservice to Saint Laurent.”
Each month, readers can expect a column penned by Iman dubbed Ageless Chic, which speaks to the over-40 crowd—just don’t call her outlook aging gracefully. “That’s giving up,” Iman deadpanned. “Women have to pull it together. For fashion, you suffer.”