2 posts tagged "Dev Hynes"
Downtown’s eager scenesters piled into the American Apparel on East Houston last night for the New York launch of the brand’s collaboration with U.K.-bred, L.A.-based artist Kesh. The twelve-piece capsule consists of American Apparel basics—tees, hats, panties, and the like—emblazoned with graphic black and white stripes and evil eyes. The motifs were all drawn from a wall in Kesh’s studio, in front of which she’s photographed visitors such as Azealia Banks, Dev Hynes, and Olivier Zahm.
“I want everyone to wear my clothes!” the artist told Style.com after posing for an Instagram. “Well, maybe not your average Joe walking down the street that has no idea who I am,” she joked. But I have a really diverse following, from high-end fashionistas to students in Michigan. That’s what I love most about my work.”
Kesh told Style.com that she’s worn American Apparel since she was 17, so to put her art on their clothes was a big full-circle moment—almost as exciting, she said, as showing for the first time at Art Basel Miami in December. “I also chose American Apparel because I’ve seen the workers in the factory making these clothes, and those workers are happy.”
Kesh’s collection for American Apparel is available in stores and online now. Prices start at $34.
Since launching their line in 2008, Brooklyn-based hatmakers Molly Yestadt and Jane Pincus of Yestadt Millinery have had an unmistakable cool factor that has drawn the likes of Marc Jacobs, Thom Browne, and Vena Cava’s Sophie Buhai and Lisa Mayock to enlist their services. So It comes as no surprise that the duo brought on a very hip crew of friends, including Matt Kliegman, Dev Hynes (who, you might recall, was on the arm of Alexa Chung during the recent runway shows), and Coco Young, to shoot their Spring ’12 video, debuting exclusively here on Style.com.
“The drive behind this collection was really to try to capture that very light, very summery feeling through the fine woven straws we used,” Yestadt tells Style.com. “We manipulated the shapes with minimal trimming and let the materials shine in their natural, raw states, and I think this translated to the video through Matt’s unique vision and Dev’s light and winding soundscape.”
In the short film, shot on the Long Island Sound, Young and Lyle Lodwick show off some of Yestadt Millinery’s best sellers, like wide-brim hats and boyish baseball caps, as they flit about enjoying the final days of summer (to custom sounds by Hynes). “[We wanted] to capture that late-summer love—it’s hot as hell, the shadows are long, and you can’t help but to get the sense that September is quickly approaching,” says Yestadt. Luckily for us, spring has only just started and the lazy days of summer are ahead.