2 posts tagged "Diego Binetti"
Fashion designers don’t only hang with models, put on shows, and party. There’s a lot of hard work that goes into the making of clothes: deadlines to meet, customs issues to grapple with…but there are perks. For designer Diego Binetti and Leifsdottir creative director Johanna Uurasjarvi, one upside is travel. Both ventured East recently and translated their impressions of faraway places into their Spring collections. Binetti looked a bit misty-eyed when recalling his walks along the Mekong River and the time he spent with monks, details of whose asymmetrically draped habits were worked into a collection that opened with a jangly necklace-festooned dress. Uurasjarvi, who avidly collects textiles, made prints that mixed elements from Japanese and Indian motifs—think cherry prints mingling with paisleys.
It seems unbelievable, but it’s time for another round of shows. Resort arrived in my office this week via Diego Binetti, who sent me a sneak peek at his lookbook, which was shot on location at Billy’s Bakery in Chelsea. The Argentina-born designer has really hit the sweet spot with his I Love Binetti line. Launched last September, it’s been picked up by Anthropologie and Macy’s. “I wanted women to be able to buy it like lipstick,” says the designer, alluding to the much-discussed lipstick index, which posits that when the economy sinks, cosmetics sales rise. “It’s designed to be indulged, with a good price point and fantastic details.” I, for one, am tempted to cheat on my diet. More information at