11 posts tagged "Diesel Black Gold"
Andreas Melbostad, designer of the late, lamented Phi, joined Diesel in 2012 as the creative director of its designer collection, Diesel Black Gold. After a few successful seasons, it was announced recently that he’ll take control of DBG’s menswear, too, and his first collection will have a big platform: the 85th edition of Pitti Uomo in Florence this January. “I will enforce the core codes of the collection with my own sensibility and hand,” Melbostad said in a statement.
Worn by cowboys, bandits, protesters, punks, and hip-hoppers alike, bandannas have earned a rebellious rep over the years. This summer, fashion has latched onto the rule-breaking look. Perennial street-style favorite Hanne Gaby Odiele pioneered the trend back in February, when she was snapped sporting a standard-issue black kerchief on multiple occasions in Paris. Since then, designers have taken up hankies, too. Andreas Melbostad’s recent Resort collection for Diesel Black Gold included a graphic black-and-white print that resembled, as he put it, an “aggressive bandanna.” And at the menswear shows at the end of last month, Kim Jones featured the classic paisley motif in his Louis Vuitton lineup, while Hedi Slimane sent models rocking rockabilly red scarves down the Saint Laurent runway. They were big with the street-style set, too.
“We’re celebrating here!” said Nicola Formichetti, by phone from Diesel’s headquarters in Italy this morning. The reason: The announcement was made today that Formichetti, as was much-rumored when he left his creative director post at Mugler this week, is joining Diesel as its first artistic director. “Mugler was all about creating luxury, and fantasy, and bringing the dream and the entertainment into an already existing brand,” Formichetti said. “At Diesel, I want to talk straight into people’s hearts, people in the street.” Here, Formichetti lays out his plans to put Diesel denim back on the map.
Thank you so much. Actually, I’m presenting my first project today. It’s our initiative of the Reboot Campaign. It’s the advertisements, starting from June. So it’s the visual side, and we’re going to start a big digital community on Tumblr first. And I want to crowd-source using social media and start getting the armies together, because I can’t do this alone. We need lots of people’s help, and it’ll be a great way to meet new talent and designers and artists. Because Diesel’s such a global brand; the team should be global, too.
Tell me more about the Reboot project.
You can actually go to the Diesel Reboot page. You can just go there, and I’ve already reblogged some of the stuff I liked online. We go in, and you guys can join the community and tell us who you are and what you like. And we’re going to have little missions, so for the first mission, we’ll ask, “What’s your favorite thing?” And another mission would be, “How would you like to see this change?” Or “How would you customize this denim?” And then we’ll give an award per mission. So you’ll get something back. It’s kind of like a dialogue. It’s a new way of using social media, and I’m super excited for that.
What, exactly, does “artistic director” mean? What will your role at Diesel entail?
I’ll be directing the collection. So I’ll look at the entire company—from the clothing to the products, the shows, the marketing, the store experiences, the advertising. All the details. It’s so crazy.
What most interests you about the company?
Well, I love that if you have a great product, and if you have great communication, you can actually get to people. Because that really didn’t happen with me at Mugler. I wasn’t seeing a cool guy wearing my clothes on the street. Yes, Gaga wore it. Beyoncé wore it. But what I wanted was to see someone—like, a cool girl—wearing my jackets or pants on the street randomly. Continue Reading “Diesel, Now Unleaded: Nicola Formichetti On His Expansion Plans” »
After announcing the departure of Sophia Kokosalaki earlier this month, Diesel Black Gold has reportedly appointed Norwegian designer Andreas Melbostad (pictured, left) to take the reins of the label in October. Melbostad’s name will be familiar to fashion obsessives as the designer of the cult-adored Phi (pictured, right) in the aughts, whose skintight leathers and sexy dresses prefigured fashion’s swing back to the hard-edged eighties look later picked up by other labels. Will he work the same magic in denim? Diesel Black Gold’s commitment to leather suggests he may be a good match. Since the closure of Phi in 2009, Melbostad has consulted for Roberto Cavalli.