13 posts tagged "Diesel Black Gold"
“We’re celebrating here!” said Nicola Formichetti, by phone from Diesel’s headquarters in Italy this morning. The reason: The announcement was made today that Formichetti, as was much-rumored when he left his creative director post at Mugler this week, is joining Diesel as its first artistic director. “Mugler was all about creating luxury, and fantasy, and bringing the dream and the entertainment into an already existing brand,” Formichetti said. “At Diesel, I want to talk straight into people’s hearts, people in the street.” Here, Formichetti lays out his plans to put Diesel denim back on the map.
Thank you so much. Actually, I’m presenting my first project today. It’s our initiative of the Reboot Campaign. It’s the advertisements, starting from June. So it’s the visual side, and we’re going to start a big digital community on Tumblr first. And I want to crowd-source using social media and start getting the armies together, because I can’t do this alone. We need lots of people’s help, and it’ll be a great way to meet new talent and designers and artists. Because Diesel’s such a global brand; the team should be global, too.
Tell me more about the Reboot project.
You can actually go to the Diesel Reboot page. You can just go there, and I’ve already reblogged some of the stuff I liked online. We go in, and you guys can join the community and tell us who you are and what you like. And we’re going to have little missions, so for the first mission, we’ll ask, “What’s your favorite thing?” And another mission would be, “How would you like to see this change?” Or “How would you customize this denim?” And then we’ll give an award per mission. So you’ll get something back. It’s kind of like a dialogue. It’s a new way of using social media, and I’m super excited for that.
What, exactly, does “artistic director” mean? What will your role at Diesel entail?
I’ll be directing the collection. So I’ll look at the entire company—from the clothing to the products, the shows, the marketing, the store experiences, the advertising. All the details. It’s so crazy.
What most interests you about the company?
Well, I love that if you have a great product, and if you have great communication, you can actually get to people. Because that really didn’t happen with me at Mugler. I wasn’t seeing a cool guy wearing my clothes on the street. Yes, Gaga wore it. Beyoncé wore it. But what I wanted was to see someone—like, a cool girl—wearing my jackets or pants on the street randomly. Continue Reading “Diesel, Now Unleaded: Nicola Formichetti On His Expansion Plans” »
After announcing the departure of Sophia Kokosalaki earlier this month, Diesel Black Gold has reportedly appointed Norwegian designer Andreas Melbostad (pictured, left) to take the reins of the label in October. Melbostad’s name will be familiar to fashion obsessives as the designer of the cult-adored Phi (pictured, right) in the aughts, whose skintight leathers and sexy dresses prefigured fashion’s swing back to the hard-edged eighties look later picked up by other labels. Will he work the same magic in denim? Diesel Black Gold’s commitment to leather suggests he may be a good match. Since the closure of Phi in 2009, Melbostad has consulted for Roberto Cavalli.
After six seasons at the helm of Diesel’s Black Gold women’s line, designer Sophia Kokosalaki (pictured) is set to part ways with the label after her New York fashion week show next month. In a statement released by Diesel, she says, “The last three years I have spent at Diesel Black Gold have been a very interesting and enjoyable experience. I am now looking forward to new challenges and wish Diesel Black Gold every success in the future.” Of her departure, Diesel founder Renzo Rosso says, “I am extremely grateful to Sophia for her work and the achievement of the growth of this line. Also, thanks to her talent, Diesel Black Gold has defined its clear identity as a premium stand-alone label.” The brand’s new designer will reportedly be announced in early October.
Animal prints have become so popular that department store racks are starting to resemble petting zoos. Lately, though, we’ve been noticing a new novelty trend: faces. Some designers have taken visages in cartoony directions. Sophia Kokosalaki put a pop art depiction of a girl in tears on the Diesel Black Gold runway back in February, while Mugler‘s Nicola Formichetti and Sébastien Peigné collaborated with illustrator Mel Odom on the kissing image in their new Resort collection. Others spotlighted more familiar faces. Marc Jacobs commissioned his pal Elizabeth Peyton to immortalize him on a collector’s item sweatshirt for his Marc by Marc line. Rihanna paid tribute to Elizabeth Taylor by wearing a Topshop Unique look, and model Sean O’Pry, perhaps looking for a job, wore a T-shirt with the photographer David Sims on it while off-duty at the menswear collections.
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“It’s very Diesel, but a lot sleeker,” says interior decorator extraordinaire Ryan Korban of the new Diesel Black Gold store he’s designed with Renzo Rosso, which is set to be unveiled tonight with a private party following the brand’s runway show this afternoon. “I wanted to take a lot of elements from a luxury store but edit it down so it still feels airy, young, and open. It was very important to the Diesel team that it still feel young and not stuffy.”
And the results of Korban’s work are just that—the Greene Street “contemporary showcase boutique” (the brand’s first), part of several new initiatives the brand is rolling out as it refocuses its attention on womenswear, is sleeker and more open than most of Diesel’s “vintage-y” shops. The look is more grown-up, just like the latest Diesel Black Gold pre-fall collection, thanks to Korban’s use of more premium materials and a luxe black, taupe, and brown color palette. Key design elements of the shop (under 3,000 square feet) include the matte black floors, wall-to-wall gray carpeting, and taupe and brown suede walls.
“The normal Diesel experience is very high-energy, but this gives you a chance to really experience each shoe and each piece of clothing,” says Korban. Here, Style.com has an exclusive first look inside the shop.
Diesel Black Gold, 68 Greene St., NYC.