Dom Pierre Pérignon famously said, “Come quickly, I am drinking the stars!” Guests invited to the Dom Pérignon Luminous launch party last night heeded the founder’s words closely—they came quickly and drank even faster. By midnight, a Soho loft on Wooster Street, marked with graffiti and decked with bottles of glow-in-the-dark Pérignon bottles, was brimming with a mix of hoteliers (André Balazs), actresses (Leighton Meester and Bai Ling), designers (Brian Atwood), photographers (Mick Rock), and ballers (Carmelo Anthony). The only thing missing? Bubbly.
In less than two hours, guests had downed over 220 bottles of Dom. “I don’t drink often,” DJ Swizz Beatz told Style.com. “But when you see a bottle of this stuff, you know it’s impressive—it’s all class.” While guests awaited for the emergency supply of Champagne to arrive (and occasionally picked up the display bottles hoping they might be full), Swizz Beatz manned the turntables and scantily clad dancers kept them entertained. When the cases finally arrived, Swizz Beatz took a break from deejaying to toast with Anthony upstairs in the VIP area. When he paused to stop by the bar, the DJ had fashion on his mind. “I have been talking to Riccardo at Givenchy, and we are thinking about doing some insane accessories,” he said.
Ever try to assemble a group of fashion types for something that’s not a launch, an opening, or a worthy cause? Harley Viera-Newton, Lily Kwong, and Stephanie LaCava gave it a shot last night, hosting a dinner in the East Village that was billed as “Just for Fun.”
In truth, Dom Pérignon had one of its top wine experts in town and figured it could do a little outreach. The promise of vintage Champagne pairings at a hip new restaurant (Edi & the Wolf, on Avenue C) was enough to draw the likes of Elise Øverland and Alexandra Richards (above) to the eastern fringe of lower Manhattan. “I’ve been to Bangkok more recently than I’ve been this far east,” Waris Ahluwalia admitted.
He and some 40 others dined on Austrian mountain cheese ravioli and arctic char in a dim room reminiscent of an old shed. The ambience, however, was a little more glam. “I’m a big fan of Champagne. I like to pop bottles in the club,” Viera-Newton said. She nodded at a bucket of Dom that was sitting on the copper-topped bar. “I’m planning on popping all three of those.”
Viera-Newton took off on the early side, to go DJ at Madame Wong’s. Richard Chai (who swung by with Phillip Lim) joined her, but not before taking a trip down memory lane. “When I went to Parsons, my dorm was just off Third Avenue, and we used to venture off this way,” he said. “This was way back when Avenue C, if you got that far, was called ‘Crazy.’ If you got to D, it was called Dead.” Clearly, not the case anymore. “That’s the nature of New York,” Chai noted. “No neighborhood is sacred.”