27 posts tagged "Dree Hemingway"
The Cools launched last summer as an online retail community that offered products by independent fashion and lifestyle designers from around the globe. Unfortunately, the site was “members only”—until now. “Our platform was originally intended to support individuals showcasing their cool, and selling personal products online,” said CEO Olivier van Themsche, who opened the site to the public last Thursday. “We realized that the platform was powerful for brands and designers, and a great opportunity for them to have a new business channel of exposure and sales.” In addition to giving its carefully selected range of about three hundred fresh labels (like Katie Gallagher, Public School, Dominic Louis, and Linda Farrow, just to name a few) a better cut of the sales than most retailers (designers only hand over a 12 percent commission), The Cools provides them with a virtual space where they can upload films, brand bios, and inspiration images that give customers a better idea of what they’re all about. Editorial content is also a focus (Style.com/Print star Grimes makes an appearance in The Cools’ latest online mag), and a slew of handpicked tastemakers in the know—Dree Hemingway, Chelsea Leyland, and Erin Fetherston among them—present shoppers with their favorite sartorial picks. “We hope to offer our customers the best possible brands from around the world, and to give them a unique way to interact directly with their favorite designers—one on one,” added van Themsche. With everything from candlesticks and chandeliers to leather lingerie and edgy staples, The Cools is a one-stop shop for all that is quirky, covetable, and, well, cool.
Launching a new jeans line in today’s highly saturated market is no easy task, but Frame Denim‘s Erik Torstensson and Jens Grede have a definite leg up on the competition. The Swedish entrepreneurial duo share the editor in chief role at Industrie magazine and cofounded the Saturday Group, which represents influential fashion brands through its creative, talent, and public relations agencies. “For the first time in a long while, we felt we had the headspace to do something new. Doing a denim brand for our friends, many of them in the fashion industry themselves, was something Erik and I always wanted,” Grede told Style.com. “We were and are driven about doing something perfect. Frame is a passion project that got serious.”
Produced entirely in Venice, California, Frame jeans have a classic, slim fit and come in basic washes. “We wanted that fashion look in that California quality, and I think we made it happen,” said Grede. The “Le Skinny de Jeanne” style has already been spotted on the likes of Miranda Kerr, Dree Hemingway, and Anja Rubik—talk about strategic product placement. Frame’s premiere collection also offers the “Garçon,” which is more of a relaxed, boyfriend cut (but still skinny), as well as colored jeans and cutoff shorts. The collection launches at Barneys and Barneys.com today. Torstensson and Grede created a zippy video for the collection starring Jessica Miller, which debuts here on Style.com (below). And there’s more where that came from—the duo plans to produce a fashion film each season.
“Acme is cool again!” said one guest last night at the Noho restaurant. Fitting insider knowledge, considering the occasion was a launch party for A Hotel Life, Ben Pundole’s new online guide to what’s hot and what’s not in the boutique lifestyle and hotel industry. “I love the digital world—it’s the future. I want A Hotel Life to help you on your journeys,” said Pundole of his inaugural media venture.
The site is a mix of hotel reviews written by jet-setters in the know (“Musicians, actors, writers, chefs—creative people who travel all the time,” explained Pundole) and editorial content, like profiles on the industry’s more interesting players. The party, which welcomed the likes of Dree Hemingway, Chelsea Leyland (who deejayed), and David Schwimmer and his wife, Zoe Buckman, also marked the launch of a contest A Hotel Life is running with Krug. The Instagramer who best portrays “rough luxury,” using the tag #krughotellife, wins a trip to his or her choice of Miami, New York, Los Angeles, or Palm Springs. But don’t expect it to be all R&R: The winner will need to contribute a review of their hotel to the site.
At yesterday’s tea party celebrating Savannah Miller’s second collection for her eponymous line, the designer was thinking about how to keep both the prices and the mood light. “I suppose I’m trying to make being happy cool again. This collection is about a blown-out summer, a dreamy life: It’s about butterflies and sunshine—being joyful again.”
The happy vibe worked its way across Mari Vanna, the cozy, kitschy Russian eatery where the tea was held, as sister Sienna Miller, mom Jo, Matthew Williamson, Irina Lazareanu (who stars in Savannah’s spring campaign—last season’s ads featured Dree Hemingway), Valentine Fillol-Cordier, Lady Kinvara Balfour, and more perused the sixty-piece collection, which included platform sandals, sweet, floral lace frocks, slipdresses, denim and lots of fringe—”Nothing in the collection is over £125,” said Savannah, who’s committed to keeping the line affordable. “It really struck me lately that a lot of people, friends included, are just hanging in there by a thread financially. But they also want to feel fashionable and cool—and I want to fulfill that need.”
Both Miller sisters resigned as co-creative directors of Twenty8Twelve early last year, but that doesn’t mean they had any downtime. Sienna recently had a baby (Marlowe), and Savannah, who’s already a mother to three, likens her new line to having a fourth child. “This is very much my project. It’s the first time I am really standing alone as a designer,” she says. Even so, the bohemian look we’ve seen in the past (and that her sister has all but owned throughout the last decade) is still in her fashion DNA. “Bohemia is who I am. I think once you have a taste in design, it is very difficult to move away from. Though I hope throughout the collections I can evolve that look a lot more.”