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August 30 2014

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1 posts tagged "DRKSHDW"

In Rick Owens’ SHDW

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DRKSHDW's New York Ephemere

“This was really a whim,” said Rick Owens when asked about the launch of the two éphémères (or, in laymen’s terms, temporary stores) for his secondary line, DRKSHDW—the first of which opened in New York this week, with the second scheduled to bow in London on September 4. Set in a sprawling, stark loft on Wooster Street, the Manhattan outpost, which marks DRKSHDW’s first stand-alone space (temporary or otherwise) since the brand’s 2005 inception, is meant to cater to those who don’t want to “schlep” down to Owens’ Hudson Street flagship. “I wanted to make it easier for them,” said the designer. “For better or worse, I’ve established an identity that might not be everybody’s cup of tea, and maybe the DRKSHDW story is easier to stomach.” Continue Reading “In Rick Owens’ SHDW” »