Candice Swanepoel’s tightrope walk between capital-F fashion and Victoria’s Secret stardom continues. The gorgeous South African is the latest model to take the reins (and the camera) for Rag & Bone’s ongoing DIY campaign, joining the ranks of Lily Aldridge, Sasha Pivovarova, Miranda Kerr, Edita Vilkeviciute, and Abbey Lee Kershaw. For her assignment, Swanepoel shot [...]

If there’s one thing a top model knows, it’s how to work it in front of the camera—and so for its guerrilla ad campaigns, Rag & Bone has made a specialty of handing the girls the reins and getting out of the way. For the first round of the D.I.Y. Project, as Rag & Bone’s [...]

For its guerrilla campaign, which hit the streets of New York—following a very brief snowstorm delay—this week, Rag & Bone put cameras into the hands of some of its favorite models and told them to have a ball. Edita Vilkeviciute and Sasha Pivovarova took to the beach, Abbey Lee Kershaw to the shower, Lily Aldridge [...]

Edita Vilkeviciute, Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge. Sounds like the makings of a flashy ad. In fact, all four top models posed for Rag & Bone’s first-ever campaign. The difference is, they took the shots themselves or posed for pals in their living rooms and showers or on vacation. Marcus Wainwright and David [...]

To better convey the Imperialist Russia theme of his Chanel pre-fall collection last night in Paris, Karl Lagerfeld sent out an all-Eastern European flock of catwalkers. Radiant Muscovite Sasha Pivovarova led the procession and fellow countrywoman Natasha Poly closed the show, with Tanya Dziahileva, Snejana Onopka, and Inguna Butane all making appearances. One notable absence [...]