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August 31 2014

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1 posts tagged "Edition Poshette"

Edition Poshette Favors Fun Over Flash

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Edition Poshette

Paris-based Danish designer Simone Bendix made a small splash during fashion week three years back, when she and her twin sister, Helene, dressed up as vintage cigarette girls and paraded around her fledgling accessories brand outside a jam-packed DSquared2 party at the Ritz.

Since then, Edition Poshette has quietly gained a loyal following, particularly in Japan, plus visibility in a smattering of small but strategic places like a museum shop in Copenhagen and other boutiques in Florence, Antwerp, and Zurich. Poshettes are also known to be in the closets of some red-carpet A-listers such as Christina Hendricks, Juliette Binoche, and Kristin Scott Thomas.

A trained actress herself, Bendix is also a veteran collector of bags in vintage fabrics. Ultimately, she decided to try her hand at accessories design because a friend was pining for a “wallet that didn’t look like a sign of money.” “I wrote a little story about things coming to life through a pair of hands,” she recalled. “We tend to forget that the real story lies in how things are made, and the people who do that well are truly special.” When word got out about her first pouch design, it sold out immediately.

Edition Poshette

Other stories have followed and eventually come to life as small leather accessories. A flea-market veteran, Bendix will pick up on a bracelet handle on a vintage bag, or riffle through old books for typefaces and illustrations of storks or butterflies that she recasts onto leather. Like a little cottage industry, Edition Poshette turns out limited runs, producing pieces in Italy according to its own schedule. It is also definitely a family affair: Bendix designs poetic and practically minded little clutches, purses, bracelets, wallets, etc., most bearing chirpy and/or punning titles in French, such as “Memoires de la Dernière Libertine” or “Les Joies de la Route,” while sister Helene handles the graphics. “I’ve always been into inventing my own rules,” Bendix noted. “What I didn’t realize was that [design] wouldn’t be any more stable than acting. But it’s a lot more fun.”

Edition Poshette is available online at editionposhette.com.

Photos: Courtesy Photos