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April 24 2014

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16 posts tagged "Edun"

Franca Talk

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Vogue Italia editor Franca Sozzani has been hard at work fulfilling her duties as the first-ever Goodwill Ambassador for Fashion 4 Development, producing the African issue for L’Uomo Vogue and initiating global commerce partnerships with retailers like Yoox.com. Yesterday, she made her way to NYC for a roundtable discussion at the United Nations to talk about the organization’s progress and upcoming projects. She was joined by other fashion heavyweights committed to creating jobs in communities and sustainability around the world through fashion, including EDUN CEO Janice Sullivan, president of the Accessories Council Karen Giberson, and F4D founder Evie Evangelou.

Of the experience thus far, she told Style.com, “I learned that nothing is impossible. I already knew, but now I am sure.” She continued, “We met so many young people [while traveling around Africa], some of them are very talented and some are not—not all of us could be the editor in chief of a magazine, everyone has a different story. But I put this group of designers together and they made a good collection and it sold out in two weeks on Yoox.” Sozzani admitted she has identified several talented African designers who might some day land their collections on the runways in the major fashion cities and that she’s currently working on a partnership with Saks to showcase some of these designers. For now, however, the plan is still in its earlier stages. “We don’t have money to make a showroom for them yet. I am the showroom,” she said, laughing.

In the meantime, they are striving to establish fashion business partnerships in Africa like China and Brazil have set into place. Sozzani pointed out, however, that the situation in Africa is not like China. “No one ever told them the richness of their work is worth more than they are getting paid for their craft,” she said. She has started trying to change that by prompting major designers to create small collections and have them produced in Africa. “It doesn’t mean the clothes will look African, it just means they are being produced there and creates more jobs. Lots of designers are joining us on this,” she said. On the subject of major designers, it was announced that the organization has a big project lined up with the likes of Donatella Versace and Roberto Cavalli, with more details coming on that soon. When reminded that while she was talking about her latest do-good endeavors in Africa, the menswear shows are still in full swing, she responded, “I am not missing the men’s shows; I don’t like them at all. To see a beautiful woman walking down the runway is so different. Some men’s collection are really nice (Prada’s was amazing), but some are just ridiculous, you know?”

Photo: Courtesy Photo

CFDA Unveils A China Exchange Program, Edun Does Its First L.A. Show, Model Caroline Trentini Weds In Theyskens, And More…

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The CFDA has just announced the launch of its China Exchange program, with financial support courtesy of Silas Chou. The CFDA/Vogue Fashion Fund program is expected to become an ongoing one, but it will launch with Proenza’s Jack McCollough and Lazaro Hernandez shipping out to Shanghai and Uma Wang visiting New York this spring. [WWD]

Czech model Eva Herzigova, famously the body of Wonderbra, is in a new film entitled Cha Cha Cha. The model has made brief appearances in a half dozen films, but her role in this Italian movie is not yet known. [Telegraph]

Ali Hewson and Bono hosted Edun’s first Los Angeles runway show on Saturday night. Colin Farrell, Gela Nash-Taylor, and John Taylor all turned out to celebrate the line’s launch at Neiman Marcus. [WWD]

Model Caroline Trentini married photographer Fabio Bartelt over the weekend in an Olivier Theyskens-designed gown. The dress, with its lace V-neck, sweetheart bodice, and full skirt, bears a strong resemblance to Kate Middleton’s iconic McQueen wedding dress. [Styleite]

Photo: Joe Schildhorn / BFAnyc.com

The Pioneers Party

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“I first went to a Bono concert when I was pretty young with my dad,” Neil Blumenthal, who co-designs Warby Parker with David Gilboa, told Style.com last night at a party for Bono and Ali Hewson’s co-founded clothing line, Edun. “It was kind of surreal to work with him, but at the same, you realize he’s just a normal guy.”

The Warby Parker designers, along with a host of do-gooding guys, including jewelry designer Waris Ahluwalia and chef Marcus Samuelsson, were hand-selected by Bono and Hewson to front Edun’s Fall ’11 menswear campaign. Last night, the “pioneers” convened in Harlem at Samuelsson’s Red Rooster comfort food restaurant to celebrate, with the likes of Michael Stipe, Julie Gilhart, and Loomstate’s Scott Mackinlay Hahn on hand.

“It’s nice to be in a new area and not at Lincoln Center,” one guest said to Hewson, with Bono standing nearby. Two people who couldn’t make it up 125th Street last night were Gwen Stefani and Gavin Rossdale—good friends of Bono and Hewson. “Gwen is not in town because she is recording her album right now, and Gavin would normally be here, but he likes tennis a lot, so the U.S. Open won out.” Would Hewson ever consider teaming up with the rock star designer? “That would be amazing to do an Edun collab with her—Gwen is the real deal.”

Photo: Joe Schildhorn / BFAnyc.com

The Next Dimension Of Miranda Kerr, The Perfect Cuff For Suedeheads, Closets Of The Rich And Fabulous, And More…

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Are we seeing more Miranda Kerr than usual? Actually, with the Australian Angel’s new Steven Meisel-shot Vogue Italia cover (pictured), we are—it’s the first fashion mag in 3-D! [Vogue Italia]

Louis Vuitton’s “Core Values” ad campaign soldiers on with three new stars: Bono, wife Ali Hewson, and (gasp!) some non-LV apparel. Hewson and Bono wear items from their eco-friendly (and LVMH-owned) Edun line in the new shots, along with Vuitton’s own goods (and the first-ever made-in-Africa Vuitton piece—the dangling charm hanging off Hewson’s bag). [WWD]

Does anyone need a Tom Binns cuff emblazoned with the complete lyrics to the Smiths’ “How Soon Is Now?” Probably not. But are we glad Racked turned it up? Absolutely. [Racked]

Take a tour through the L.A. home of Decades’ Cameron Silver. Try not to be too jealous of his shoe closet. Just try. [Opening Ceremony via Refinery 29]

Photo: Steven Meisel/Courtesy of Vogue Italia

The Hemp Suit, Now Giggle-Free

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Change is in the air at Edun, Ali Hewson’s eco-friendly, ethical line: a new creative director (Sharon Wauchob), a new corporate parent (LVMH), and some prime new real estate at Bloomingdale’s for her men’s pre-fall collection. All of that is new except menswear, which Edun has been doing since the line was founded—but, says Hewson, you’d be forgiven if even that is news to you. “Most people don’t realize that we do men’s,” she admits with a little laugh. “So it’s great to see it here in its own light.” Designed by a transitional team before Wauchob fully takes the reins for Spring ’11, the pre-fall collection is nevertheless a step forward for the brand. It introduces outerwear, a new category for the label, including a cropped leather jacket (in responsible by-product leather) and a full-length snorkel coat. The concept of hemp suiting usually is enough to raise an eyebrow, but Edun may well reclaim it from Woody Harrelson territory with a slouchy, double-breasted version (the jacket is pictured, left, with Edun jeans). A renewed commitment to fits and production should help all of it find a new public. So should the label’s first New York fashion week presentation, when Wauchob shows her first men’s and women’s collections jointly this September.

Photo: Courtesy of Edun