9 posts tagged "Edward Enninful"
Stefano Tonchi did plenty to shake up W when he departed from T to take the reins at the Condé Nast fashion title, but his most recent appointment is likely to have the largest impact yet. The magazine announced last week that its longtime creative fashion director, Alex White—a 16-year veteran at the glossy—is stepping down to pursue other projects; in her place, Tonchi has appointed Edward Enninful, formerly fashion director at i-D (where he made history as the youngest person ever appointed to the fashion director spot, at 18) and contributing fashion editor to U.S. Vogue and Vogue Italia, as fashion and style director. Style.com caught up with Enninful (on a shoot, of course) to talk young guns and big plans.
Congratulations on the new post. What can we expect from your W?
I want editorial to be filled with ideas. It’s very important to capture the mood of the collections and bring narrative onto the pages. It’s also very important to be forward-thinking but remain wearable. We should project what’s going to come, take from the past and bring something new, and document what’s around now.
And what, do you think, is the mood of the current mood?
The past couple of months there’s been a bit of mobility at these big houses. Now it’s perfect moment to put young designers—whether they’re from America or Europe—it’s very important to put them forward. It’s a new day. Not to do a young designer story separately, but keep them in the mix.
Any young designers in particular that stand out?
I love Alexander Wang, I love Joseph Altuzarra, I love Christopher Kane, and Mary Katrantzou. But for me, fashion is one universe. I don’t break it into young designers, [per se]…they all have amazing voices and I want to embrace that. Alongside the designers we all know and love, I want to create something new and exciting—to bring a new energy.
And how do you see W in particular as an outlet for that—say, versus the other fashion magazines?
W is an American institution. It’s one of the rare places where you can express yourself through photography, through the arts, through music, through film…For me, I always thought W was a perfect balance of fashion, society, celerity, and subcultures. In America, it’s the one place where all these things combine perfectly. You read W and it’s very intelligent but it’s also visual.
At tomorrow’s British Fashion Awards, Alexander McQueen will be presented with a posthumous award for Outstanding Achievement. The late designer is due for a retrospective at the Met’s Costume Institute next year, but before his key pieces are spirited away for the museum and, later the archive, they’ve been placed into the capable hands of SHOWstudio’s Nick Knight. The godfather of fashion film has created a short, scored by Björk (who also sang at McQueen’s London memorial), featuring McQueen’s work, which will screen at tomorrow’s awards ceremony as well as on SHOWstudio.com. “It is being styled by Edward Enninful and will feature black models only,” Knight told Style.com. “We felt it was important to have the clothes featured one last time on flesh and blood before the museum takes them away.” Of course, this was a work project that came with a lot of memories: “I worked a lot with McQueen, so, yes, it is an emotional experience. But I hope this film will play proper homage to his career, and the absolute genius he was.”
Guilty Brotherhood is not kidding around. The brand, which was founded in Paris two years ago, recently moved its headquarters to a West Village townhouse ahead of its Spring ’10 launch in the United States, and designer Kevork Kiledjian and creative director Fanny Bourdette-Donon have recruited an A-list team to help assure that Guilty Brotherhood makes a splash. It interior designer Ryan Korban is spiffing up the townhouse, for example, and last week, photographer Greg Kadel, stylist Edward Enninful, and model Abbey Lee gathered in Los Angeles to shoot the Spring campaign. Back in Paris, meanwhile, a first show for the brand is tentatively planned for October 2010, and Jean Nouvel is designing the multi-story flagship, which is scheduled to open in 2011. Long story short, expect to be hearing plenty about Guilty Brotherhood in the new year—and seeing plenty of stars amping up their sex appeal in the line’s unapologetically va-va-voom designs. (Lookers such as Kate Moss and Doutzen Kroes are already fans.) Given that Ikram was one of the first stateside retailers to pick up Guilty Brotherhood, perhaps the First Lady will be bringing sexy back to the White House, too? Perhaps not, but there’s no harm in hoping.