July 31 2014

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4 posts tagged "Elin Kling"

Marina’s Must-Haves: Totême Mayfair Pants


TotemeTotême is a new line by blogger-editor Elin Kling and her fiancé, Karl Lindman. The baseline of the collection is staple pieces done in neutral colors. It has a refined, Scandinavian sensibility geared toward the global woman. This beige linen pant is all I need for the summer. It’s polished enough for the office, but perfectly relaxed for summer getaways. Totême is available now at, Vanessa Traina Snow and Morgan Wendelborn’s superchic e-tailer. Traina Snow is also hosting a dinner tomorrow at her corresponding concept store, The Apartment, to celebrate the launch of the collection. You can bet that we’ll be there.

Totême Mayfair pants, $275, Buy it now

Photo: Courtesy of Totême

Going Grey


It’s been quite a week for Grey Area: The buzzy artist-edition site launched a new collection of products, “Americana,” on election night, and has sold more than 1,500 of Sebastian Errazuriz’s inspired “MANHATTAN BLACKOUT” and “I STILL LOVE NY” T-shirts since last weekend, with profits going to Hurricane Sandy relief.

On top of that, cofounders Manish Vora and Kyle DeWoody unveiled a new batch of artist-made goods created in tandem with the designers at Helmut Lang last night at the brand’s Mercer Street shop.

Artists include Cat Stevens—”not that Cat Stevens,” Vora clarified—and Michelle Lopez, and the latest partnership has resulted in a glossy version of Shelter Serra’s rubber Rolex-inspired bracelet, which has become a bit of a calling card for the site and artist alike.

Serra revealed at the intimate dinner that followed at La Esquina—and drew the likes of bloggers Elin Kling and Leandra Medine, and Hilary Rhoda, fresh off the Victoria’s Secret runway the night before—that early on he’d been approached by and turned them down.

He’s been intrigued by what Helmut Lang CEO Andrew Rosen, who cohosted the dinner, referred to in a toast as “the Grey Area thing.” He wasn’t the first, and no doubt won’t be the last.

Photo: Neil Rasmus/

Footwear News


Just when we thought the sneaker trend was on its way out, another pair made it onto our radar. This time it’s the work of Tibi designer Amy Smilovic, who created a street-chic capsule collection for bloggers and It girls like Elin Kling, Miroslava Duma, Caroline Issa, Taylor Tomasi Hill, and Poppy Delevingne. Smilovic used iconic styles from Converse and Vans as her canvas and infused them with Tibi’s signature prints. Think black and white daisies, pastel florals, and bright optical patterns (pictured). But Kling, Duma, et al. are not the only ones who are lucky enough to rock these sneakers. Starting today, the collection will be available on, where you can personalize a pair complete with your own initials. At just $125 each, you may even want to buy two.

Photos: Courtesy of Tibi

Tibi: Styled By Kling


It’s been a busy year for Elin Kling. With her successful Web site, Style by Kling (currently hosted by umbrella site NowManifest), as a jumping-off point, the Swedish style blogger designed a collection for H&M (the first blogger to do so for the retailer), started up a magazine called StyleBy, and is slated to launch her own clothing line, Nowhere, in October. Now Kling is adding another notch to her belt with a new gig styling Tibi’s Spring 2012 runway show and its Spring ad campaign, which will star Wonderland editor (and fellow street-style blog regular) Julia Sarr-Jamois. (Despite appearing on the same Web sites for months, the stylist and editor-turned-model haven’t yet met.)

On a recent visit to the Tibi showroom, a coffee table littered with empty coffee cups from Starbucks and Le Pain Quotidien revealed that Kling and Tibi designer Amy Smilovic had been hard at work since 8 a.m., putting together looks and hashing out the run of show. “I approach it like I approach my magazine,” Kling tells “I want to open with something that pops, then ease into something more relaxed.”

For Smilovic, bringing Kling on board was an easy choice. “Girls want to look like her,” the designer said. (Kling picked up a sharp blazer and laughed. “I just want to wear suits all the time.”) For the past few seasons, Tibi has been moving away from the print party dresses it has been known for and focusing instead on the clean, relaxed kind of sportswear one might see Elin wearing on her blog. “She’s always feminine and put-together, but with a touch of androgyny,” Smilovic said. “It was a perfect fit for us.” Next week, Kling will be buzzing around backstage, adjusting all the models before they do their turns on the runway. For her fashion-show styling debut, Kling’s strategy is simple: “I just want to look at each girl and be jealous of her.”

Photos: Courtesy of Tibi