“Have you heard about The Society?” It’s a question that’s been making the rounds in model-watcher circles for what seems like a year, and now The Society is no longer a secret. After a soft launch during New York fashion week, Elite Paris’ New York outpost—not to be mistaken with the nonaligned Elite New York—officially debuted its Web site yesterday with an impressive roster of established faces, including Lindsey Wixson, Sigrid Agren, Cora Emmanuel, Mackenzie Drazan, and Ming Xi, as well as noteworthy newcomers such as Marine Deleeuw, Josephine Le Tutour, and Manuela Frey. The agency will also represent musicians, including Grace Jones, Oh Land, and Lily Rose Cooper (a.k.a. Lily Allen). “We’ve had the opportunity to be super-selective with the girls we take on rather than being so volume oriented,” a representative told Style.com. “Elite understands the value of investing in a gorgeous face.”

The Society hits the ground running with a huge history and network already in place, which contains the Elite Model Look competition—the largest source of new models in the world. The polished Web site, which was designed by Ezra Petronio and features Santiago & Mauricio-lensed animations of each girl in a grid format (kind of like a glam version of Hollywood Squares, no?), sets the tone for one of The Society’s goals, which is “to promote original editorial content and do interesting projects that converge fashion and art,” a representative said. “It’s a bit different from the standard approach,” which is exactly what the New York modeling industry needs right now. Based on initial impressions, The Society is poised to become a major force.