Style.com

August 2 2014

styledotcom The latest addition to Detroit's foodie scene: stylem.ag/1nZOT8l @Shinola

Subscribe to Style Magazine
4 posts tagged "Elza Luijendijk"

Chess To Impress: Steven Meisel Shoots Prada’s Fall 2012 Campaign Video

-------


Continuing with Miuccia Prada’s “virtual princess” theme from her Fall 2012 show, Steven Miesel shot the ad campaign as a fantastical chess game. Here’s your first look at the accompanying campaign video, featuring models Vanessa Axente, Magdalena Frackowiak, Madison Headrick, Elza Luijendijk, Iselin Steiro, and Anne Vyalitsyna. Check, mate. The video debuts on Style.com, above.

Breaking Down the Fall Campaigns

-------

The Fall ’12 campaigns started trickling in with magazines’ July issues, and there has been a spate of new ads in the recent August glossies. From a model’s standpoint, landing a campaign is the holy grail in terms of both money and prestige. The reason girls walk in runway shows to begin with (catwalk turns are notoriously underpaid or paid in trade) is to get noticed by the designers, stylists, and photographers who could potentially turn them into a billboard or the face on the side of a bus. Aside from Kate Moss (pictured, above), who appears in the latest from Salvatore Ferragamo (lensed by Mikael Jansson), and Daria Werbowy‘s reprisal at Céline (Juergen Teller previously shot her for Spring ’11), this season has really been about fueling up-and-comers. Case in point: Elza Luijendijk, whose Prada runway exclusive eventually turned into a spot in the coveted campaign shot by Steven Meisel. The 16-year-old Dutch beauty also wowed in Versace’s Fall gothic-chic series with the help of Mert Alas and Marcus Piggott (pictured, below). Kati Nescher has been a huge success story this year, and she scooped up contracts with Chanel and Nina Ricci (and we’re guessing more are on the way in the not-so-distant future).

Overall, the general trend in fresh faces is: The newer they are, the more designers pack in together. Marc Jacobs, Balenciaga, Louis Vuitton, Dolce & Gabbana, and Etro have all put out multi-girl images. The Balenciaga pack is completely unknown: Julier Bugge, Linn Arvidsson, Juliet Ingleby, Anniek Kortleve, and Sophie Hirschfelder—even the most diligent model watchers have no idea who these girls are, but Nicolas Ghesquière always loves to throw us a few head-scratchers. On the other hand, Dolce & Gabbana perfectly cast the more recognizable Italian trifecta of Bianca Balti, Bianca Brandolini d’Adda, and Monica Belluci for its Fall ads.

Photos: Courtesy of Salvatore Ferragamo; Courtesy of Versace

Prada’s Princesses

-------

Is it fantasy or reality? For Prada’s Fall ’12 campaign, Steven Meisel photographed Miuccia Prada’s “virtual princesses,” models Iselin Steiro, Madison Headrick, Elza Luijendijk, and Vanessa Axente, in a futurist enclosure and shifted camera angles to create playful illusions. With their strong gazes, dip-dyed hair, and embellished, geometric-print clothes, these fashion avatars look fit for a video game. Here, Style.com has an exclusive look at the new campaign.

Photo: Steven Meisel

Coming From Behind

-------

Last week in Paris, as is typically the case, the season’s trends came into focus and the top newcomers broke away from the pack. Front-runners Nadja Bender and Marie Piovesan finished out the marathon month with about 50 shows apiece, while Vanessa Axente (pictured) and Elza Luijendijk, who both debuted as Prada exclusives, made their respective impacts on the runways that matter. Axente opened Valentino and Celine, and walked Alexander McQueen, Givenchy, and Miu Miu, among others. And naturally, there are already Prada campaign rumors swirling around the 16-year-old Hungarian stunner—but then again, that’s always a given when Miuccia selects you to open her influential Milan show. Luijendijk, who we think is a dead ringer for a young Michelle Pfeiffer, bookended Yves Saint Laurent and scored other highly selective spots in the Balenciaga and Hakaan shows. While these new girls definitely stepped it up, possibly the most inspiring model story this season was the handful of models who unexpectedly came out of the woodwork—girls like Ava Smith and Kel Markey, who had been flying under the radar for quite some time and then started turning up on all the major Fall catwalks. Proof that you don’t necessarily need a white-hot first outing to make it big in this industry—just a little perseverance, a striking personality (and look), and maybe a superstar booker.

Photo: Karl Prouse / Getty Images