4 posts tagged "Emma Roberts"
L.A.-based stylists Emily Current and Meritt Elliott are responsible for dressing some of Hollywood’s most on-the-rise stars—their client Emma Roberts in particular has been turning heads lately—but it’s really the notion of East meets West that has them busy these days.
“We were inspired by the notion of adventure and the idea of Kate Spade New York, an iconic East Coast brand, traveling westward,” Current said, referencing the unlikely compatibility of the pair’s whimsical, more casual Americana aesthetic (demonstrated in the Current/Elliott line they also design) with the New York mainstay’s playful yet ladylike charm. Hence the name of the capsule collection: Westward.
The duo’s West Coast girl isn’t a by-the-pool lounger, though. “We kept in mind the ideal shapes, sizes, and elements that suit a stylish, working girl,” Meritt echoed of the bags that range from oversized clutches with a hidden cross-body strap to their “2nd” bag, big enough to fit your laptop and a second pair of shoes. Working closely with Kate Spade’s creative director Deborah Lloyd, they conspired to provide the perfect antidote to the woman who never knows where her day will take her. Judging by the new ad campaign, debuting exclusively here, wherever she’s off to, she’ll be scaling new heights.
The collection launches this August at Kate Spade stores, Bloomingdale’s, and online. In celebration of the collaboration, Kate Spade New York has made a generous donation to the Phase One Foundation, an organization that supports cancer research and awareness. It’s a cause that’s sadly close to home: Elliott’s husband passed away nearly two years ago from brain cancer.