Etam may be unfamiliar stateside, but the nearly century-old French lingerie company is a $1.65 billion heavyweight in Europe and Asia—and that’s not counting the sports line, a stocking collection, a range of knicker boxes, and a beauty line winging their way to stores from now through September. Reason enough to strut your stuff, which the brand did last night at the landmark Bourse de Commerce, where it debuted a new collection alongside its collaborative line with supermodel Natalia Vodianova. In addition to a saucy runway show, the extravaganza featured live performances by Eve, Azealia Banks, Cassius, Breakbot, Kavinsky, and 3D from Massive Attack that were enjoyed by guests including Catherine Deneuve, Emmanuelle Seigner, Joséphine de la Baume, Vodianova’s partner Antoine Arnault, and more.
Of her feather-embellished, Peruvian-inspired lineup, Vodianova commented, “I went to see Mario Testino’s exhibition for the opening of the Mate museum. It was a beautiful show of local costumes. The colors, the feathers, the embroidery all became elements of my collection. Etam really let me be involved, which is fun—and I got to choose all the girls.” Vodianova, who is six months pregnant and expecting in May, has several other projects in the works, including the motivational film Never Stop for the upcoming Paralympic Games as well as the tenth anniversary of her foundation, Naked Heart, this spring.
Many of Vodianova’s girls, along with performers Eve and Azealia Banks, joined a handful of VIPs for a postshow dinner at Brasserie Lipp. “[The show] was nerve-wracking and amazing,” commented Eve. “The girls were beautiful. As an artist I felt very secure—but if I’d had to walk that runway, I’d have put a bag over my head!”
Way past midnight, many drifted from the Lipp to the Montana across the street. But in an uncharacteristic twist, nightlife king André Saraiva called it an early night. “I’m growing up,” he quipped. That, and Paris fashion week has only just begun.