11 posts tagged "Emmy Rossum"
It was JFK to LAX for the boys of Warby Parker who teamed up with a bespectacled Ashton Kutcher to celebrate their new shop-in-shop at L.A.’s Confederacy, the label’s first specs-on-the-ground presence on the left coast. “There is a misperception by the rest of the country of Southern California. And the Southern California that we know is one driven by art and one driven by startups and a fashion community,” co-founder Neil Blumenthal (above right) said of the brand’s new home. “We want to feel part of it even though we’re on the other side of the country.”
Attracting their usual crown of discerning Angelenos, Danny Masterson took turns behind the DJ booth while store owner Ilaria Urbinati chatted up Showtime starlets Emmy Rossum and Madeline Zima. Set to sell their specs through the holidays (including the release of their sunglass collaboration with Suno next week), the L.A. launch was a departure from the brand’s strong Northeast presence, but still logical for Warby Parker’s other co-founder, the San Diego-bred Dave Gilboa (above left). “We wanted to be careful about how we entered the L.A. market because we feel it is so important in terms of style and fashion.” And partnering with Confederacy was the perfect fit. “Ilaria and Danny have captured the same classic American point of view with references to the forties and fifties and aesthetic as we do.”
Orange made a splash on the runways for Spring, but it remained to be seen whether anyone would brave the shade in the real world. Remained, that is, until last night. Drew Barrymore at Emmy Rossum both wore head-to-toe orange stepping out on opposite coasts: Barrymore, in floor-length Jil Sander, in Hollywood at Cover Girl’s 50th anniversary party, and Rossum, in J. Mendel, in New York on Live With Jimmy Fallon. (Chloë Sevigny, ever the early adopter, wore orange last Friday—but we’re honor-bound to report that it was as a Knicks color at a Knicks game.) Will there be more sunshine-bright looks to come? Time will tell. But if you’re looking for an entry point to the trend with a slightly smaller commitment, there’s always the runway-to-reality beauty trend of the moment, a bright orange lip, or Spring’s rash of brilliant accessories, hitting stores now: from left, Prada’s furs to Michael Kors’ ladylike handbag to Tila March’s two-tone tote.