July 28 2014

styledotcom Ali Hewson and Danielle Sherman open up about @EDUN_NY's future:

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10 posts tagged "Equipment"

Marina’s Must-Haves: Equipment’s Star-Print Shirt


Equipment Shirt

One cannot have too many shirts. I’m a sucker for a button-down and thank goodness they’re in style right now. I already own a white star-print shirt from Equipment, but seeing Kate Moss wear the black version in Brazil made me want another one. It’s such an easy piece and goes as well with cutoffs as it does with leather leggings. I just placed my order online. Now I need to wait a week to channel Ms. Moss.

Equipment slim signature star-print shirt in black, $248, Buy it now

Shop the Look: Graphic Artist


After the excess of dizzyingly colorful digital prints we’ve seen the last few seasons, Marc Jacobs’ Spring 2013 collection was like a breath of fresh air. Most of his streamlined pieces featured checkerboard, chevron, and striped patterns in a strict black-and-white palette. While we might not step out in a version of look one’s T-shirt and micro boy-short, we are inspired to add a similarly graphic punch to our spring wardrobe. Shop our bold looks from Equipment, Proenza Schouler, Nicholas Kirkwood, and more, below.

1. Equipment shirt, $288, available at

2. Sass & Bide shirt, $180, available at

3. Marni skirt, $760, available at

4. Proenza Schouler bag, $1,725, available at

5. Nicholas Kirkwood shoes, $720, available at

To view more looks, click here.

Photo: Courtesy Photo

Urban Equipment


A great shirt is a staple in any city girl’s wardrobe. And tomorrow, thanks to the opening of Equipment’s new Soho boutique, getting one (or two, or four) will be a lot easier. “We were ready. We’ve reached maturity,” said Serge Azria, the CEO and creative director of the revived seventies label, about his choice to open the brand’s first stand-alone store since the 2010 relaunch. Nestled on Wooster Street (just a few doors down from the newly opened Joie boutique, also an Azria-owned brand) the store, as the CEO explains, is meant to have a “gallery feel.” Its brushed-metal display cases, black floors, and white walls provide a minimal, uncluttered space in which to shop Equipment’s wares. Expanding on that gallery vibe, a painting by Retna, one of Azria’s favorite artists, hangs on the back wall. Apparently, the boutique will be showing more artwork, as well as embarking on a surprise music project, in the coming months.

“I think that Soho is a very international place, and it’s once again becoming an important shopping destination in the city,” said Azria of the boutique’s considered location. He also voiced ambitions for further U.S. expansion; in 2013 the CEO is aiming to open stores in locations like L.A., Miami, and maybe even New York’s Upper East Side. “The rent here is crazy, though!” he jokes.

But Equipment’s retail push is only one of the brand’s new developments. In addition to a healthy range of white and colored shirts, the store will sell sunglasses by Garrett Leight—a hint at accessories collaborations to come. And, while silk shirts will always be at its core, the label is out to prove they’re not just about button-downs. Shirtdresses will be introduced for Spring (which will hit the shelves in January). Cashmere sweaters with novelty prints like polka dots and snakeskin are also a recent addition to the Equipment range (they made their debut this fall) and, according to Azria, blazers are on the way. The CEO’s favorite new offering, however, might be the silk pajamas, a large selection of which are available at the Soho store. “They’re a hot ticket,” he says.

Located at 110 Wooster St., Equipment officially opens on Friday, December 21.

Photo: Courtesy of Equipment

Kara Mendelsohn of KBL Eyewear’s Newest Vision


We all want a closetful of go-with-everything, silk Equipment shirts for each day of the week, but at around $200 a pop, that’s wishful thinking for many of us. Enter Kara Mendelsohn, who just launched a capsule collection of ultra-affordable, staple blouses named Cooper & Ella (a tribute to her two children). After working in sales and merchandising the past 17 years for successful brands like Marc Jacobs, Calvin Klein, and Thakoon, as well as starting up KBL Eyewear with her husband in 2009, Mendelsohn knows a thing or two about what the market is lacking. “Stores often ask me if I know of a brand that offers blouses at a niche, opening price point of $68-$88 that are chic, modern, and fun for their clients. So voilà, [I had] a business plan,” Mendelsohn told “Our girl has sophisticated taste, buying high and low. She is looking for a great top to wear on date night, dinner with friends, at work, or just running around on the weekends.” With 30 styles featuring four different prints and thoughtful details like split sleeves, delicate lace paneling in back, and keyhole necklines, these pieces will seamlessly mix into most modern wardrobes. The blouses make their debut here on and we’re confident they will be in major retail shops soon.

Photos: Courtesy of Nico Iliev / Cooper & Ella

Necessary Equipment


“When the Equipment trend was raging, I was still living in Corsica and I don’t think any store was carrying them. Mostly, I would read about them in magazines and totally fantasize about the understated luxury of the shirts. My then boyfriend, who was living in Paris at that time, brought one back to me,” Garance Doré tells of her first Equipment shirt. “Wearing it made me feel like the coolest girl in town.” And it’s still the coolest girls in town who are wearing the must-have blouses by the label. For her latest project, Doré worked with seven fashion tastemakers, including Taylor Tomasi Hill, Caroline Issa, and’s Marina Larroude, and photographed them wearing their favorite Equipment shirt from the Fall collection. “I mostly chose friends who wear the shirts in their everyday lives, and asked them to style it their way,” explains Doré. Here, has an exclusive behind-the-scenes first look at the shoot. Check back on every week to see more images from the shoot and catch profiles of each of the fashion insiders.