25 posts tagged "Erdem Moralioglu"
In today’s social-media-fueled culture, modesty has become an overlooked virtue. While we admittedly got a thrill scrolling through endless Instagram posts exploring various angles of Rihanna’s butt crack following Monday night’s CFDA Awards, it takes a brave fashion icon like Rih to pull off a look leaving that little to the imagination. But for those women who still prefer to maintain an air of mystery, designers have us covered—literally. In recent months, we’ve noticed an upswing in full-on maxi dresses, which serve as evidence that high necklines and long sleeves can be sexy, too. Take, for example, Dolce & Gabbana’s billowing floral gowns for Fall (wind machine not included) or the body-veiling, mosaic-print numbers (complete with matching harem pants) featured on Chanel’s Cruise runway in Dubai last month. Adding fuel to the more-is-more eveningwear trend are the new Resort collections from Gucci’s Frida Giannini and Erdem Moralioglu, who presented curve-hugging column styles and floor-skimming guipure lace confections, respectively. For IRL proof that modesty and sensuality don’t have to be mutually exclusive, look no further than The Row’s Ashley and Mary-Kate Olsen: The chic twins have been rocking maximum coverage ensembles for years.
“It’s a really interesting language that was initially really foreign to me,” said Erdem Moralioglu of e-commerce. Not so foreign anymore, however, as the London-based design darling has taken his first step into direct retailing today with the launch of his new website and global e-tail platform, erdem.com. “I wanted it to feel legible, like something that you could understand and navigate easily, but I also wanted it to feel personal, like there was content there that was interesting.”
Timed with the release of his Pre-Fall ’14 collection, the site allows Erdem fans to enter—albeit virtually—Moralioglu’s world of experimental fabrics, floral prints, and intricate craftsmanship. They’ll also be able to experience his shows through a myriad of lenses, be it inspirations, backstage, on the runway, or through video, thanks to the help of creative agency Wednesday, which helped to design and develop the site.
Exclusive styles, like his sleeveless Breton dress in a black diamond lace motif (“It just felt really right to create a black version that could fit into so many different women’s lives”) are available for purchase through the new site. Other collaborative products, like Erdem jewels by Vicki Sarge and his lizard-embossed pumps made by Nicholas Kirkwood, are also on offer.
“When it came down to whether we should open up a store or launch e-commerce, and what order to do it in, e-commerce felt like the most natural thing to do first,” he told Style.com. “It would provide a platform where we could offer something to my woman on a global level.” For those in London, however, a brick-and-mortar Erdem store is forthcoming, though the designer remains tight-lipped as to when. “It’s something that we’re working on,” he says, “and we’re excited about it.”
A new Erdem logo—reimagined with design firm Michael Nash—also debuts today. “My name has five letters in it, and for whatever reason, putting it in caps felt so much more balanced. There was just something about the weight of it that felt really elegant and timeless,” he added. “There’s something that looks quite modern about it but looks like it always existed.”
One might say the same about his standout designs, which, for the first one hundred erdem.com customers, will be shipped free of charge. On that note, happy shopping.
The Fall ’14 Ready-to-Wear collections are under way in London, and will be followed by the shows in Milan and Paris. Before the new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length at 140 characters or less. Our entire collection of Fall ’14 previews is available here.
WHO: Erdem, designed by Erdem Moralioglu
WHEN: Monday, February 17
WHAT: “The seen and the unseen. The strong and the delicate. The pale and the dark.” — Erdem Moralioglu. The designer sent us a Fall ’14 inspiration image, above.
The winner of the third annual H&M Design Award was unveiled today at Mercedes-Benz Stockholm Fashion Week. The initiative was founded to support and celebrate fashion at its earliest stages and provide mentorship for young designers. This year’s contestants, who represent thirty-two schools across Europe and America, competed for a 50,000 euro cash prize, the chance to develop a collection for H&M, and the opportunity to show their collection to an audience of international press and buyers. Ann-Sofie Johansson, H&M’s creative head of design and a member of the jury, offered, “It is a very inspiring process to work with the Design Award. It’s a difficult decision for us, as we have such a strong start field with such great students. To choose just one of them was very hard. You really have to go with your gut and see who gives you the most wow factor.” The jury—also consisting of fashion designer Erdem Moralioglu, fashion editor of Vogue Italia Sara Maino, Downton Abbey actress Michelle Dockery, executive fashion editor of BritishVogue Serena Hood, H&M’s creative advisor Margareta van den Bosch, and style star Michelle Violy Harper—finally chose the 24-year-old Belgian talent Eddy Anemian from La Cambre in Brussels.
Titled, “They Can Cut All Flowers, They Cannot Keep Spring From Coming” Anemian’s collection was inspired by Tilda Swinton’s character in Luca Guadagnino’s film I Am Love, as well as the French painter Ingres. The range was made up of long strips of floral-print upholstery fabrics that were reconstructed and sewn together into elegant and fluid shapes. This was contrasted with waterproof fabrics cut in flounces to give the effect of marble and ceramics. The silhouettes, meanwhile, were elongated with a strong influence of couture. “I am very happy and very excited to be here, and also looking forward to working with H&M’s very professional team in how to develop my designs into garments for the H&M stores,” Anemian told Style.com post-presentation. “We have only started this process, but I think you will see some of the patterns, fabrics, and shapes translated and developed into new pieces.” We’ll be keeping an eye out for his H&M capsule, which is set to hit stores this fall.
Following Emma Hill’s departure from the house earlier this year, Mulberry has announced that it will not be sending its Fall ’14 collection down the catwalk during London Fashion Week in February. The British brand told WWD that it has “not finalized its creative director search,” and that it will still participate in LFW, on a smaller scale. Word on the street is that Mary Katrantzou, Roland Mouret, Erdem Moralioglu, and Sophie Hulme—whose handbags have generated quite a buzz among editors and consumers alike—are all potentially up for the gig.