38 posts tagged "Erdem"
“It’s a really interesting language that was initially really foreign to me,” said Erdem Moralioglu of e-commerce. Not so foreign anymore, however, as the London-based design darling has taken his first step into direct retailing today with the launch of his new website and global e-tail platform, erdem.com. “I wanted it to feel legible, like something that you could understand and navigate easily, but I also wanted it to feel personal, like there was content there that was interesting.”
Timed with the release of his Pre-Fall ’14 collection, the site allows Erdem fans to enter—albeit virtually—Moralioglu’s world of experimental fabrics, floral prints, and intricate craftsmanship. They’ll also be able to experience his shows through a myriad of lenses, be it inspirations, backstage, on the runway, or through video, thanks to the help of creative agency Wednesday, which helped to design and develop the site.
Exclusive styles, like his sleeveless Breton dress in a black diamond lace motif (“It just felt really right to create a black version that could fit into so many different women’s lives”) are available for purchase through the new site. Other collaborative products, like Erdem jewels by Vicki Sarge and his lizard-embossed pumps made by Nicholas Kirkwood, are also on offer.
“When it came down to whether we should open up a store or launch e-commerce, and what order to do it in, e-commerce felt like the most natural thing to do first,” he told Style.com. “It would provide a platform where we could offer something to my woman on a global level.” For those in London, however, a brick-and-mortar Erdem store is forthcoming, though the designer remains tight-lipped as to when. “It’s something that we’re working on,” he says, “and we’re excited about it.”
A new Erdem logo—reimagined with design firm Michael Nash—also debuts today. “My name has five letters in it, and for whatever reason, putting it in caps felt so much more balanced. There was just something about the weight of it that felt really elegant and timeless,” he added. “There’s something that looks quite modern about it but looks like it always existed.”
One might say the same about his standout designs, which, for the first one hundred erdem.com customers, will be shipped free of charge. On that note, happy shopping.
We’ve just passed the midway point of fashion month with the Milan shows well under way, and there have been plenty of memorable modeling moments thus far, particularly for newcomers. In general, the top-tier, A-list catwalkers have been more selective with their schedules, leaving room for fresh faces to ascend the ranks. Perhaps the easiest way to break down our favorite rookies is by hair color. By and large, it’s been the season of the platinum blond, with familiar faces Julia Nobis, Ashleigh Good, Juliana Schurig, Sasha Luss, and Devon Windsor making a strong case for bleached tresses (reminiscent of Khaleesi from Game of Thrones). Several new models have been riding Fall’s peroxide wave, too. First is ethereal Polish beauty Ola Rudnicka, who debuted at Prada’s Spring show and landed a spot in the label’s latest campaign. She’s turned up on just about every major runway in each city so far. Rudnicka kicked things off on a high note in New York, walking Jason Wu, Michael Kors, Proenza Schouler, and Marc Jacobs. She went on to do Burberry and Christopher Kane in London, and continued to take Milan by storm, bookending No. 21 on Tuesday in addition to walking Max Mara and Moschino yesterday. Another noteworthy newcomer rocking a flaxen mane is Harleth Kuusik (who currently stars in Proenza Schouler’s Spring ads). In New York, she did turns at Rag & Bone, Victoria Beckham, and Proenza Schouler, then followed those up with J.W. Anderson and Erdem in London. We plan to see a lot more of both Rudnicka and Kuusik next week.
Next up is the fiery-tressed group of redheads led by sophomores such as Lera Tribel and Nika Cole (who can forget her teased-out, lamp-shade ’do from Schiaparelli’s Couture show?). They are joined by Quebec native Sophie Touchet, who made an early impact at Thakoon, 3.1 Phillip Lim, MBMJ (a.k.a. Marc by Marc Jacobs), and Burberry Prorsum, then moved on to open Alberta Ferretti and walk in Fendi yesterday. Finally, we’ve got a mixed bag of brunettes, ranging from Dutch stunner Imaan Hammam (she won the genetic lottery with a Moroccan mother and a father from Egypt, and her exotic looks have helped earn her key spots in top-tier casts including Prada, Proenza Schouler, Narciso Rodriguez, and Fendi) to fierce-looking Ronja Furrer (that strong jawline gave her an edge at Altuzarra, Alexander Wang, Christopher Kane, and more). And how about this season’s most buzzed-about newcomer? Waleska Gorczevski has a hell of a name and a hell of a presence. During NYFW, the Brazilian model was the first girl out at Marc Jacobs. She also opened Yigal Azrouël and bookended Victoria Beckham, and has continued to rack up an impressive show list including Calvin Klein Collection, Hugo Boss, Proenza Schouler, Christopher Kane, and Fendi. No doubt Paris will take to her serene, slightly quirky appeal.
Aside from Fall’s freshman class of catwalkers, we’ve witnessed plenty of noteworthy cameos by old-school veterans, too. For example, Alexander Wang’s finale featured the likes of Angela Lindvall, Bridget Hall, Candice Swanepoel, Caroline Trentini, Anne V., Hilary Rhoda, and Jacquetta Wheeler. Meanwhile, Karen Elson has been going at full throttle this year, and she continued to dazzle at Tom Ford, Donna Karan, and Diane von Furstenberg. On the other hand, we’ve got Karolina Kurkova, who surprised us by opening Cushnie et Ochs and turning up at Christopher Kane (where she was easily the most experienced model in the lineup). Other highlights included: Kirsten Owen opening and closing Mary Katrantzou; Mini Anden at Proenza Schouler; Liberty Ross and Stella Tennant at Tom Ford; and the triple threat of Carolyn Murphy, Frankie Rayder, and Liisa Winkler at Michael Kors. Last but not least was the brilliant cast at Burberry Prorsum, which featured Edie Campbell in addition to her two younger sisters, Olympia and Jean. Mark our words, those Campbell girls are stars in the making. And speaking of stars, you can’t deny that Kendall Jenner was a total natural on the runways at Marc Jacobs and Giles.
The Fall ’14 Ready-to-Wear collections are under way in London, and will be followed by the shows in Milan and Paris. Before the new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length at 140 characters or less. Our entire collection of Fall ’14 previews is available here.
WHO: Erdem, designed by Erdem Moralioglu
WHEN: Monday, February 17
WHAT: “The seen and the unseen. The strong and the delicate. The pale and the dark.” — Erdem Moralioglu. The designer sent us a Fall ’14 inspiration image, above.
Peter Pilotto is having quite a year—and it’s only February. Today, Peter Pilotto and Christopher de Vos, the digital-print masters behind the brand, have won the 2014 BFC/Vogue Designer Fashion Fund, which includes a yearlong mentoring program and hefty £200,000 grant. Pilotto and De Vos were up against ready-to-wear designers Emilia Wickstead, Mary Katrantzou, Osman, Zoë Jordan, and House of Holland, and join the ranks of previous winners like Christopher Kane, Erdem, Jonathan Saunders, and 2013 champ Nicholas Kirkwood, who sold a majority stake of his brand to LVMH less than a year after his victory. With a hotly anticipated Target collaboration hitting stores on February 9, Peter Pilotto’s potential for total world domination is looking good. If Target’s website crashes, they’ll know they’ve really made it.