32 posts tagged "Erdem"
For his latest collection, Erdem Moralioglu took the pretty girl from his Spring show and turned her on her head. Well, not literally, but the London-based designer toyed with the codes of femininity in a darker way by incorporating latex used for bondage and mixing it with soft lace. And his followers like the results: “So far, the pieces that people seem attracted to are the latex dresses and the trompe l’oeil tweed chiffon pieces,” he tells Style.com.
The road to the final product, however, was a long (and not always easy) one: “The finale dress was a challenge. It took weeks of hand embroidery—we almost didn’t finish it in time,” he says. The Canadian-born designer’s sister, Sara Moralioglu, followed his entire creative process this season, from design concept to the show, and caught it all on film. “This collection was particularly interesting as he would talk about various fabrics, things like latex or colors that you wouldn’t necessarily think of as beautiful,” she says. “There were lots of elements in this season that on paper sounded really off, but then he would transform them into these fabulous dresses and gowns.” Style.com has the exclusive Swarovski-presented film, here.
London is renowned for its hotbed of young fashion talent. But it’s not easy for a new designer to build a successful brand. That’s where NEWGEN comes in. Since 2001, Topshop and the British Fashion Council have worked together on the NEWGEN initiative, which supports the city’s brightest emerging designers. The coveted sponsorship, which, in the past, has been awarded to the likes of Alexander McQueen, Christopher Kane, Mary Katrantzou, and Erdem, provides fledgling labels with financial support, a show or exhibition at fashion week, international exposure via the London Showrooms in Paris and New York, and essential mentoring. “I felt so honored! I told my mom right away!” says three-season NEWGEN recipient Thomas Tait of being awarded sponsorship last year. (A look from his first NEWGEN-sponsored show, for Fall ’11, is at left.) “Having the opportunity to speak with and receive feedback from some of the industry’s top experts has really opened my eyes to the importance of not only designing and presenting strong work but also developing a stable and respectable business,” he adds, noting that the business seminars, as well as access to the NEWGEN panel of industry experts, have been instrumental in his success. Simone Rocha, who was awarded sponsorship for the first time this year, concurs. “The industry expertise from the NEWGEN panel is invaluable. And being part of the London Showrooms in Paris has increased my sales internationally.”
Henry Holland, who won sponsorship from 2008 to 2010, offers, “In many ways, I think NEWGEN sponsorship enabled us to continue showing whilst the label was in its infancy. For all young brands and designers, every penny counts, so the financial support is crucial. And it really helps to have that little extra recognition to spotlight your show.” David Koma, who’s been awarded sponsorship for the fourth season in a row, says the initiative has helped him to grow brand awareness. “At the early stage of my brand’s growth, NEWGEN provided business and mentoring support through the BFC, which is extremely helpful. And for a young designer, a show at London fashion week and the showrooms in Paris are fantastic platforms. Without these opportunities, it’s almost impossible to be introduced to press, buyers, and the public around the world.”
The grateful designers are taking the opportunity of the decade anniversary to give back, too. In celebration, Topshop has commissioned 21 NEWGEN recipients past and present, including Gareth Pugh, Jonathan Saunders, and Michael van der Ham, to design limited-edition T-shirts, available online and in U.K. stores now.
As if there aren’t enough cool things clamoring for our attention (and hard-earned cash) this holiday season—and if you’re still shopping for loved ones, our roundup of recommendations from Anna Dello Russo, Rachel Zoe, Barneys Co-Op fashion director Tomoko Ogura, and more are a good place to start—this little guy just hit Net-a-Porter exclusively today. Erdem Moralioglu is justly renowned for his gorgeous, painterly prints, and for the holidays, he’s used some of his printed silks to create this mini dachshund. At $270, it’s a bit more expensive than your usual stuffed animal. Still, it’s a bargain compared with one of Moralioglu’s covetable dresses—not to mention a living, breathing pooch.
$270, available exclusively at Net-a-Porter.com.
Speculation is running wild about Google’s hush-hush fashion event next week after an anonymous fashion tweeter suggested an e-commerce boutique is in the offing. Details are still sketchy, but our sources say there’ll be more than online shopping going on at the event next week—croquet, tattoo artists, and a swing set are all in the works. Hmmm… [WWD]
Kim Kardashian (left) and her sisters have brought the family business—the Dash boutique—to New York, but not everyone’s happy about it. A local paper canvassed the neighborhood for reactions and a few residents aren’t interested in keeping up. “The Kardashians are attempting to bring all that is wrong with Los Angeles to Soho, as well as to their fans—a generation of classless, tasteless, and clueless sheep.” Ouch. [Racked]
Industrie‘s new cover girl? “Mrs.” Jacobs—a.k.a. Marc, styled by Katie Grand in a fur-collared MJ Fall ’10 coat, stockings, and heels. [Hint Mag]
Erdem’s launched a capsule collection for London’s Matches. Not on English soil? Not to worry—you can get it all online. [Vogue U.K.]