2 posts tagged "Erin Kleinberg"
More To Covet
Little Lagerfeld and mini Man Repeller? Oh yes. As a celebration of The Coveteur‘s new 2.0 version rollout today, the Web site created a short film featuring some of fashion’s biggest personalities (and some of the site’s past subjects), including Anna Dello Russo, Lagerfeld, Susie Bubble, Bryan Boy, and Style.com’s Tommy Ton. “We spent so much time on casting and styling—we wanted it to be spot on,” Erin Kleinberg, the site’s cofounder and creative director, tells Style.com. As for the new and improved Coveteur, it’s got twice as many photos, has enabled visitors to create their own closet, and has a new integrated shopping experience allowing you to shop the closets of Rachel Zoe, Leandra Medine, Tommy Hilfiger, and more, directly on the site. Coming soon on The Coveteur, an inside glimpse into Hugh Hefner’s closet. “That was sort of a dream come true,” admits Kleinberg. “We love pajama dressing around here—it’s sort of an everyday occurrence at this office.” And the editors at the Style.com office are especially happy to hear they’ve got the Olsen sisters high on their To Be Coveted wishlist.
Closet Case
Clothing voyeurs now have a site to indulge their closet fantasies. TheCoveted.com is an online publication dreamed up by a Toronto trio with New York ties featuring stalk-worthy pics of notable wardrobes—think The Selby for the fashion-obsessed. It launches today. Founders Stephanie Mark (who worked under Kate Lanphear at Elle) and Erin Kleinberg (who earned her stripes assisting Alex White at W) collaborated with Yale Breslin on the project as a way to get inside the most important room in any clothing collector’s house.
“There are so many blogs and Web sites that put editors in the highest regard,” Breslin explained. “They’re starting to view them as celebrities, so the site is a way to deconstruct that.” There’s already a street-style favorite roster, including Teen Vogue‘s Mary Kate Steinmiller and Harper’s Bazaar‘s Joanna Hillman, on board; and while others may be less well known, like Helmut Lang’s PR director, Mona Sharf, or Flare‘s assistant fashion editor Fiona Green, the way online fame goes, a following is surely just clicks away.