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July 26 2014

styledotcom Saving chic inspiration for a rainy day: stylem.ag/UtOM8k pic.twitter.com/k3RwqxKB7g

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3 posts tagged "Erin Kleinberg"

Erin Kleinberg Goes Back to the Basics

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erin kleinberg

Erin Kleinberg isn’t a newcomer. In fact, you’ve probably already heard her name or seen her photo or browsed her addictive site The Coveteur, the blog-turned-business in which Kleinberg and cofounder Stephanie Mark photograph the closets and homes of international style influencers. But long before she reached global blogger fame, Kleinberg was an on-the-rise designer. (Her first collection launched back in 2008.) With a focus on easy silhouettes and luxe fabrics, Kleinberg quickly built up a client list that included Barneys, Holt Renfrew, Nordstrom, and Harvey Nichols. But in 2011, in order to focus on The Coveteur, she took a break from designing. However, turning her attention toward the industry’s best wardrobes turned out to be a brilliant strategy. “After exploring more than 400 tastemakers’ closets, I feel like I have conducted some real market research. I’ve seen it all,” Kleinberg told Style.com. “My takeaway is that women want to live an edited life. Maybe their closet is stocked, but there’s a rack in their bedroom with their edits. That’s where I want to be—designing the staples you can’t live without.”

So, after a few years’ hiatus, Kleinberg is back in the saddle with a Fall ’14 collection made up of just that: chic, understated, everyday staples. A first look at the lineup debuts exclusively here. “When we’re shooting for The Coveteur, I always find that women are so proud of their designer purchases, but at the end of the day they can’t wait to put on their favorite sweater or loose cardigan. I love that,” Kleinberg said. She refers to her polished, fuss-free collection as “comfort meets luxe.” She kept shapes and patterns minimal, instead focusing on fabrics and other little details: perfect fits, French seams, and zippers. One look plays with proportions, pairing an oversize cardigan with a mini dress and thigh-highs. Elsewhere, Kleinberg layered long, loose tees over midi skirts or tucked silky tanks into distressed jeans. The main pop of color came from a red and black buffalo-check coat.

“I feel like the inside of my head looks like the world of Carlyne Cerf de Dudzeele or Iris Apfel, but what I wear exudes a more calm and easygoing vibe,” Kleinberg said. “The Erin Kleinberg girl isn’t a fashion obsessive; she cares about culture and art, she doesn’t wear much makeup. She’s kind of a mix between a Parisian cool girl and a downtown New Yorker.” Word on the street is that a few key retailers have already picked up the line—and we can’t say we’re surprised. After all, who wouldn’t want to look like Kleinberg’s nonchalant Fall chick?

For more information, visit erinkleinberg.com.

Photo: Courtesy of Erin Kleinberg

More To Covet

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Little Lagerfeld and mini Man Repeller? Oh yes. As a celebration of The Coveteur‘s new 2.0 version rollout today, the Web site created a short film featuring some of fashion’s biggest personalities (and some of the site’s past subjects), including Anna Dello Russo, Lagerfeld, Susie Bubble, Bryan Boy, and Style.com’s Tommy Ton. “We spent so much time on casting and styling—we wanted it to be spot on,” Erin Kleinberg, the site’s cofounder and creative director, tells Style.com. As for the new and improved Coveteur, it’s got twice as many photos, has enabled visitors to create their own closet, and has a new integrated shopping experience allowing you to shop the closets of Rachel Zoe, Leandra Medine, Tommy Hilfiger, and more, directly on the site. Coming soon on The Coveteur, an inside glimpse into Hugh Hefner’s closet. “That was sort of a dream come true,” admits Kleinberg. “We love pajama dressing around here—it’s sort of an everyday occurrence at this office.” And the editors at the Style.com office are especially happy to hear they’ve got the Olsen sisters high on their To Be Coveted wishlist.

Closet Case

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Clothing voyeurs now have a site to indulge their closet fantasies. TheCoveted.com is an online publication dreamed up by a Toronto trio with New York ties featuring stalk-worthy pics of notable wardrobes—think The Selby for the fashion-obsessed. It launches today. Founders Stephanie Mark (who worked under Kate Lanphear at Elle) and Erin Kleinberg (who earned her stripes assisting Alex White at W) collaborated with Yale Breslin on the project as a way to get inside the most important room in any clothing collector’s house.

“There are so many blogs and Web sites that put editors in the highest regard,” Breslin explained. “They’re starting to view them as celebrities, so the site is a way to deconstruct that.” There’s already a street-style favorite roster, including Teen Vogue‘s Mary Kate Steinmiller and Harper’s Bazaar‘s Joanna Hillman, on board; and while others may be less well known, like Helmut Lang’s PR director, Mona Sharf, or Flare‘s assistant fashion editor Fiona Green, the way online fame goes, a following is surely just clicks away.

Photo: Jake Rosenberg