7 posts tagged "Ermenegildo Zegna"
Stefano Pilati introduced his first advertising campaign for Ermenegildo Zegna in L.A. last night. The big reveal came during an after-party celebrating the brand’s new store on Rodeo Drive. To accompany the Inez & Vinoodh-lensed Spring ’14 images, the house released a film, which—equal parts creepy and genius—depicts Pilati as an anchorman, broadcasting the latest in Zegna news from a dimly lit studio. The video presents the label’s éminences grises—that is, key figures and men of considerable power whose leadership is reflected in the Zegna Couture collection. Irish actor Jamie Dornan (who plays Christian Grey in the forthcoming Fifty Shades film) portrays the Zegna man on film. He’s featured alongside model Paolo Anchisi in a sequence of portraits and product-detail stills that capture the label’s signature balance of tradition, innovation, style, and substance. Catch the short’s exclusive online debut, above.
Stefano Pilati’s is indeed headed to one of Milan’s fashion giants—just not the one that had been rumored. Ermenegildo Zegna announced this morning that the former YSL designer, who exited the house after his Fall ’12 collections, has been appointed head of design at menswear stalwart Ermenegildo Zegna (where he’ll also work on the Ermenegildo Zegna Couture collection). He’ll also be charged with growing Zegna’s womenswear label, Agnona, where he will serve as creative director as well. The appointments are effective as of the first of the new year.
James Lima has been on fashion’s speed dial lately. He just finished shooting Ana Beatriz Barros and her exploding Amazona bag for Loewe, and today Ermenegildo Zegna tapped the Hollywood effects guru—a veteran of “Avatar”—to direct the label’s new show in “live-D.” Zegna celebrates twenty years of its business in China, and, like many brands, it’s pitching hard to the Asian customer. Hence, “In the Mood for China,” with the models—many of them Asian—seen ambling along the Great Wall on a giant screen before wending their way out onto the catwalk. How? Courtesy of a green-screen room concealed behind the set. (The technology will come to Zegna’s e-commerce site down the line.) Olivia Palermo and boyfriend Johannes Huebl were seated front row to check it all out, he dressed nattily in Zegna. The whole show was enough to send you to your travel agent demanding a seat on Mandarin Air, but as it happens, Palermo is directing her trail elsewhere; she heads to Doha tonight.