9 posts tagged "Ermenegildo Zegna"
Agnona, Ermenegildo Zegna’s luxury womenswear range helmed by Stefano Pilati, is getting a new CEO. Come May, Alessandra Carra will leave her post as the CEO of LVMH-owned house Emilio Pucci to take the reins at Agnona. The current CEO, Bruno Laguardia, will join Agnona’s board of directors and will reportedly support Carra as an adviser. This move is further proof that, following the appointment of Pilati in 2013, the Zegna Group is serious about expanding and heightening the profile of the Agnona range.
Stefano Pilati introduced his first advertising campaign for Ermenegildo Zegna in L.A. last night. The big reveal came during an after-party celebrating the brand’s new store on Rodeo Drive. To accompany the Inez & Vinoodh-lensed Spring ’14 images, the house released a film, which—equal parts creepy and genius—depicts Pilati as an anchorman, broadcasting the latest in Zegna news from a dimly lit studio. The video presents the label’s éminences grises—that is, key figures and men of considerable power whose leadership is reflected in the Zegna Couture collection. Irish actor Jamie Dornan (who plays Christian Grey in the forthcoming Fifty Shades film) portrays the Zegna man on film. He’s featured alongside model Paolo Anchisi in a sequence of portraits and product-detail stills that capture the label’s signature balance of tradition, innovation, style, and substance. Catch the short’s exclusive online debut, above.
Stefano Pilati’s is indeed headed to one of Milan’s fashion giants—just not the one that had been rumored. Ermenegildo Zegna announced this morning that the former YSL designer, who exited the house after his Fall ’12 collections, has been appointed head of design at menswear stalwart Ermenegildo Zegna (where he’ll also work on the Ermenegildo Zegna Couture collection). He’ll also be charged with growing Zegna’s womenswear label, Agnona, where he will serve as creative director as well. The appointments are effective as of the first of the new year.